Brand Experience (Multiple Positions)

Are you interested in joining a growing and critical team? Do you get excited about working on brand experience strategy across end-to-end consumer journey and strategic marketing activities.? If so – this role could be the right role for you!

Brand Marketing teams at Inspire work cross functionally to maximize brand performance. Individuals on the Brand team will gain exposure working with [BRAND] and Commercial Group leaders in Digital Retail, Customer Marketing, and Consumer Insights. Because of the importance of Brand Marketing, we’re growing our team and have a number of open Assistant manager, Manager, and more. Some of the roles opening across the organization include:

• Calendar Planning & Execution
• IMC
• Merchandising
• Category Management
• Advertising
• Media Strategy & Planning (Commercial Group)
• Culinary Development
• Field Marketing
• Activations
• Social
• Biddable Media
• Brand Experience

Responsibilities

• Manages cross functional process to ensure flawless go to market execution
• Manages development of data-driven marketing strategies that supports “go to market” plans for national calendar
• Builds strategic occasion-based plans including recommendations for products and promotional support
• Monitors sales to diagnose trends or further understand where fortification can be added to business occasions
• Manages assessment of occasion-based performance, developing real time strategies to maintain business results
• Responsible for working closely with key cross-functional partners to fully articulate vision and strategy needed to produce highly successful results
• Recommends strategic direction of product related occasions to senior marketing management
• Develops product creative briefs for creative agency rooted in consumer insights
• Evaluates and recommends new pipeline products and opportunities based on financial viability and brand fit

Education And Experience Qualifications

• Manager level candidates should have 5 plus years of relevant experience, or an applicable master’s degree.
• Ability to work full time in the Atlanta, GA Support Center
• Required Minimum: Bachelor’s Degree in Business Administration, Marketing, Statistics, Social Science, etc.

Required Knowledge, Skills Or Abilities

• Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences
• Strategically-minded marketer with strong business acumen
• Capable of working both individually and with a team
• Deep understanding of brand DNA, including but not limited to market size, competitive positioning, target consumer segments
• Passion for the restaurant industry and a strong desire to help shape the future at Inspire Brands
• Experience with applications like Excel, SQL, and Tableau desired
• A strong interest in learning, and the ability to pick up new concepts quickly

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.