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Brand Communications Jobs

Company

The Martin Agency

Address Richmond, VA, United States
Employment type FULL_TIME
Salary
Category Advertising Services
Expires 2023-08-06
Posted at 10 months ago
Job Description

WE ARE / The Martin Brand Communications Team. The stewards of the Martin Brand, responsible for finding new ways to tell our story through earned and owned channels and dreaming up creative executional tactics to generate conversations that make the work, our people and the place famous.


Our brand communications arm is in an awesome period of growth and opportunity. A close-knit group, we work together to tell the Martin story both internally and externally, earn Martin headlines in beloved trade and news outlets and work closely with executive leadership on the strategy and expression of the Martin brand.


We’re growing full steam ahead and are looking for a brand communications manager to match our momentum and join us in telling some of the world’s most impactful stories.

That's where you come in.


YOU ARE / A story hunter, thrilled by a lead and even more excited with landing an impactful headline. A strategic thinker. An organized self-starter. A relationship builder. A quality writer—you value the craft of storytelling and have used it to both amplify and humanize. A proactive spirit, someone unafraid of risks or standing in the gap. A skilled communicator. An empathetic listener. A lover of all things creative advertising.


YOUR BASELINE / You can speak to strong, steadied editorial writing craft (6+ years preferably). You have agency communications experience – you understand what it takes to successfully launch a new campaign to the trades. You are comfortable working with creative teams, executive leadership, and client partners. You have strong relationships with the industry press and beyond. You have secured out-of-the-box press hits and think beyond standard pitching angles. You have a working knowledge of publishing, content management and analytics/listening tools. You can leverage different tones of voices to tell the best story across content.


YOUR ROLE / You'll:

  • Get to know your colleagues to bring their expertise and POVs to a larger, external audience
  • Create meaningful connections on behalf of Martin.
  • Work alongside some of Martin’s brightest to build content and editorial for our site and social.
  • Build and cultivate authentic press relationships that keep us in the know and our partners in the spotlight.
  • Help shape how Martin shows up and shows out in the world through purpose-led external storytelling initiatives through earned and owned channels


This role will report into our director of brand communications.

Make you wanna join the fight? Read on for more detail.


YOUR IMPACT

  • You’ll help shape the editorial practice at Martin. Together with our director of brand communications you’ll develop owned/earned content strategy and forge intentional press relationships to grow our agency’s network outside of our discipline. You’ll shape our press journey for our people and for our creative work, exploring what topics and trades to pursue to highlight creative campaigns and the people behind them.
  • You’ll become one of Martin’s greatest storytellers. You’ll crusade on behalf of our agency’s culture, mixing original editorial and social content development, qualitative and quantitative research and active listening to champion our cultural impact and work against invisibility. On any given day this could look like conducting solo interviews with Martin employees, clients and industry leaders; partnering with brand communications to develop consistent and engaging editorial and social content; using your deep press relationships to find real-time, relevant opportunities to amplify Martin’s people and culture for original content development and submission research gathering efforts.
  • You’ll help a small but mighty team grow in both its strength and reach. With you on the team, brand comms can generate more original content that extends Martin’s point of view and distinguishes the agency from competitors. You’ll partner with our brand communications manager in crafting the types of pitches that land our stories in publications and our people on the biggest of stages. You’ll also streamline and assist in the award submission process, interviewing internal subject matter experts for write-ups and using your craft to create submissions that honor our people.
  • You’ll deliver trend reports and content recommendations. Our team will look to you to create ongoing, insightful reports that track industry trends, coverage and provide points-of-view on ways to optimize during planning sessions.


YOU HAVE...

  • A strong sense of organization that helps you keep track of lots of moving pieces and communicate them clearly with your team
  • Familiarity with publishing, content management and analytics/listening tools
  • Examples of taking on an agency/company/brand’s tone of voice and translating that across a variety of written mediums (editorial, award submissions, internal communications, etc.)
  • Strong media relations within the industry, journalistic writing and investigative reporting skills (6+ years is a good marker)
  • A creative storytelling side that allows you to tell authentic stories in an engaging and relatable way
  • Not required, but a familiarity with collaboration tools like Trello is a plus


YOU ARE...

  • A self-starter who acts with impatience and knows the steps needed to get things done
  • A lover of details and have interesting organizational tricks for keeping track of them
  • Determined and can hyperfocus on details and deadlines for many projects
  • A creative thinker that loves thinking in “what ifs”
  • A convincing presenter that can sell story ideas or inspire interest
  • A multitasker and nimble worker by nature – we move at the pace of culture and no day is the same as the last
  • A creativity lover who knows this industry and what it takes to get attention
  • A problem-solver and strategic thinker
  • A cultivator of intentional, genuine relationships
  • Someone who can get things done, ready to take calculated risks if the reward is purpose-led
  • A strong communicator (both written and conversationally), collaborator, and negotiator


We believe in visibility. This is the radical pursuit of our people and keeping them at the center, investing in and building safe, strong community; pouring into holistic wellbeing; and fostering an environment of maximum contribution, so that they can focus only on doing the best work of their lives.



HOW WE MAKE SPACE

The Martin Agency is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. The Martin Agency does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, or any other basis prohibited by law.

Should you need accessibility accommodations in submitting your application, please email [email protected]