Brand And Content Marketing Lead

At Observable, we’re helping everyone make sense of the world with data. Built for and powered by a community of more than 700,000 data visualization experts and practitioners, Observable is the collaborative data canvas that brings teams together to make informed decisions faster. (Think “Figma for data.”)

We’re backed by folks at Sequoia Capital, Acrew Capital, and Menlo Ventures.

Companies like Stitch Fix are using Observable to turn data into decisions. And, in January 2022, we raised a $36M Series B round of funding 🙌

Our marketing team is hiring a Brand and Content Marketing Lead to drive and execute on brand and content marketing strategies.

What you will do

• Track, analyze and report progress against marketing goals and ROI.
• Stay current with brand and content trends and tools – includes reading blogs, and listening to podcasts. We want someone with creativity and a desire to take our brand and content to the next level. Be different.
• Collaborate with Product Marketing and Growth Marketing to support the overarching web strategy, including site updates, landing page experiences, content, testing and optimization that support engagement, acquisition, and conversion.
• Set and adhere to a consistent publishing schedule with clear deadlines.
• Lead and develop a team of high-performing marketers, providing mentorship and nurturing their career growth.
• Review and provide feedback on customer-facing, non-editorial deliverables, such as paid media, social, web, and email as needed.
• Own and manage the GTM brand and editorial content calendars.
• Define an organic growth roadmap maximizing web, SEO, content, and demand-gen funnels, including dark social.
• Develop content best practices across the marketing organization.
• Champion brand values, principles, expression, and guidelines across the company, and ensure that our brand voice is consistent across all channels to all audiences.
• Seek to raise the bar on everything you do.
• Develop a deep understanding of our core audience, including their culture, day-to-day workflows, tool stacks, pain points, and frustrations.
• Manage brand strategy, planning process to design, coordinate and deliver results-based brand strategy campaigns.
• Identify and execute scrappy, innovative, ”out-of-the-box” brand building campaigns.
• Be bold and creative in driving creative content development, with a focus on short-form video, that captivates audiences and pushes creative boundaries.

What you will bring

• Audience empathy, product intuition, and a bias toward action over perfection.
• The presence, confidence and energy required to engage and influence many different types of individuals within an organization.
• Strong organizational and cross-functional collaboration skills.
• Some familiarity with podcasting.
• Experience with a self-serve, product-led growth (PLG) motion.
• Experience creating content for multiple social media platforms.
• 8 to 10+ years of relevant experience in Editorial, Journalism, Content Marketing, and/or Brand Marketing.
• Connected to culture, knowledgeable about developer and/or data practitioner’s social habits.
• Ability to work strategically as a proactive self-starter with independent decision making, as well as ensuring operational delivery and having a hands-on approach.
• Proven track record of generating and converting organic traffic to deliver growth.
• Portfolio of previous work required.
• Experience marketing B2B and/or B2C2B SaaS products.
• Strong storyteller with exceptional writing and verbal communication skills.

What you'll get

• Remote first, all day every day
• Competitive compensation and opportunity for advancement
• A fast-paced yet thoughtful and collaborative environment.
• Learning and development allowance
• Home office stipend
• Generous PTO

Join our team!

We’re visualization enthusiasts. We’re chart connoisseurs. We’re open source developers. We’re map geeks, spreadsheet lovers, and color palette fiends. We love helping people understand the world better and we want you to join us in helping the world make sense of data.

We want to share our love of software by making programming easier to learn, by making data easier to explore and analyze, by making visualizations easier to sketch, and by helping people help each other.

Observable is built on open source, including React, Node.js, and PostgreSQL, as well as a number of our own open source libraries. We care deeply about user-centered design, from programming language and syntax design, to API construction, to the graphical user interface, to the final pass of visual polish.

We are looking for people who are compassionate advocates for data practitioners and have the audacity to tackle some of development’s greatest challenges. We are hiring for multiple positions.

Thank you for your interest! 🙏 We can’t wait to hear from you