Brand Ambassador - Co

Who We Are: Schwazze (OTCQX: SHWZ | NEO: SHWZ) Focused on building the premier vertically integrated cannabis company in Colorado, Schwazze is the parent company of a portfolio of cannabis businesses spanning seed to sale vertical integration, as well as cultivation consulting, supplies and nutrients. Schwazze derives its name from the pruning technique of a cannabis plant to promote growth. Embracing a data-driven belief in the full potential of the cannabis industry to improve the human condition, Schwazze has a high-performance culture with a focus on analytical decision making. The company's leadership team has deep expertise in mainstream CPG, retail, and product development at Fortune 500 companies as well as in the cannabis sector. Customer-centric thinking inspires Schwazze’s strategy and provides the foundation for the Company’s operational playbooks.

For more information, please visit our website: www.schwazze.com

Job Title: Brand Ambassador

Type: Full-Time, Salaried and Exempt

Location: Denver, CO (Commuting from other locations is not acceptable)

Compensation: $50,000-55,000 Annual Salary; Eligible for Monthly Incentive

Work Schedule: Wednesday – Saturday | 10-hour Days

This is Denver-based role and is not remote.

This position reports to the Brand Manager and is on the Wholesale Team.

Summary

This position is responsible for increasing brand awareness and, ultimately, sales of specific cannabis products and brands produced by Schwazze. This is a new and pivotal role that offers opportunity for increasing responsibility and advancement within Schwazze’s wholesale or retail support divisions. This position effectively combines the skills of relationship builder, educator, merchandiser, and project manager to create and maintain an effective and engaging brand presence at retail across a family of products and brands.

Essential Functions:

• Conduct competitive analysis of promotions and brand marketing initiatives at retail to develop differentiated and best-in-class activities
• Provide product education and training for retail customers (end consumers) and staff (retail influencers such as dispensary budtenders and shift leads) with tools provided
• Execute all activities by representing and promoting the brand(s) at retail with in-store pop ups and/or on-site at events
• Make recommendations to sales and brand marketing teams for improvement and optimizations in program, products and marketing & sales tools
• Act as brand representative and take ownership for activation of all marketing events
• Collaborate with both sales and brand marketing team to ensure retail accounts are properly merchandised with signage and display materials
• Execute product promotions in conjunction with activities and events
• Analyze, record and measure the impact of all brand promotion activities; track results and provide anecdotal product feedback from consumers as well as retail staff
• Develop, track and monitor ongoing event scheduling calendar
• In collaboration with sales and brand marketing, plan daily event schedule to increase brand awareness of Schwazze wholesale brands

Metrics for Success:

• Lift in Product / Brand Sales at Retail
• Event Recaps | Reporting
• # of Activities Executed (as defined by event activation, in-store retail pop-ups, Budtender training and customer/client care)

Key Competencies:

• Teamwork: Positive attitude, sense of entrepreneurship and ability to build alliances and relationships
• Ownership: Personal accountability and responsibility for owning the promotion and brand-building activities of select brands and products; resourcefulness to make it happen
• Interpersonal and Written Communications: Ability to effectively communicate concepts; train teams and educate consumers; provide detailed recaps and reporting; negotiate and influence others
• Relationship Building Skills: Develop and nurture partnerships with retail teams and consumers/shoppers

Education and Experience Required:

• Strong organizational skills, attention to detail and problem-solving skills
• Entry level sales, event marketing, communications, and/or promotions experience

• Cannabis, CPG, retail, and/or regulatory product experience a big plus but not required

Working Conditions (Schedule, Environment, Travel)

Travel as required within state of Colorado and based on company expansion plans