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Associate Executive Director, Strategy & Communications
Company | AASA, The School Superintendents Association |
Address | Alexandria, VA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-09-09 |
Posted at | 9 months ago |
The American Association of School Administrators, d/b/a, AASA the School Superintendents Association, is the premier association for school system leaders. We serve as the national voice for public education and district leadership on Capital Hill. AASA and our members are committed to providing high-quality public education to all students.
- Free onsite parking;
- Short-Term Gap Coverage under our Family Medical Leave;
- Credit union membership;
- Legal Resources membership;
- Life insurance and accidental death and dismemberment coverage;
- SmartBenefits® – AASA subsidy and additional pre-tax purchase;
- Paid vacation (20 days a year for this position);
- Voluntary supplemental benefits;
- Medical, dental and vision insurance;
- Long-term disability coverage;
- Employee assistance program;
- 403(b) retirement plan;
- Remote work for most positions;
- Flexible spending accounts – dependent and medical;
- Paid sick leave (10 days per year), personal leave (2 days per year) and holidays (11 days per year).
- Develops and executes comprehensive strategic communications plans in support of the association’s objectives and mission.
- Works with the Senior Leadership Team to design and implement intentional and strategic communications organizational messaging, and consistent and effective branding.
- Supports the Executive Director in creating a leadership communications strategy to effectively position the SLT, officers and representatives as thought leaders and spokespeople on issues and in venues that are relevant to the association’s mission and values.
- Works closely and proactively with association colleagues to ensure that strategic program communication needs are being met across all departments and functions.
- Executes processes to capture stakeholder feedback and the measurement of the effectiveness of association communication activities, adjusting plans were appropriate.
- Oversees, develops and manages relationships with applicable media representatives and proactively outreach to drive positive coverage of our association, its members and public education.
- Develops communication outreach strategies, utilizing resources as needed, and ensures that staff, officers and representatives are adequately prepared to communicate with media.
- Develops and implements internal and external proactive and reactive communications and reputation management plans.
- Prepares speeches, blog posts, editorials, presentations, talking points, etc., as needed.
- Creates an integrated and strategic approach for proactive communication relations on key priorities each quarter.
- Assists the events planning staff on communications and preparations related to the National Conference on Education and other association events.
- Provides support to Executive Director and SLT as needed for preparing internal or external communications, delivering presentations or preparing materials as necessary.
- Manages additional communication activities as identified or assigned.
- Oversees and coordinates the development of content for newsletters, email communications, blogs, websites, social media and other forms of communication.
- Oversees the writing, editing and graphic design of publications and reports.
- Manages day-to-day issues in partnership with team members, media and other stakeholders, including preparing talking points, statements, questions and answers, etc.
- Researches key stakeholders and influencers and develops appropriate engagement plans.
- Partners closely with peers in organizations to create strategic communication partnerships through a collaborative and coordinated approach.
- Demonstrated experience in building effective relationships with staff and external stakeholders.
- Experience managing teams remotely preferred.
- Association management experience preferred.
- Minimum of seven years of experience in public relations/corporate communications/political campaigns or related experience.
- Experience performing communication need assessments, with key stakeholder analysis, to align strategic communications with the needs of the association and our members.
- Experience and proven effectiveness in successfully managing crisis communications and sensitive issues.
- Experience overseeing and developing strategic communication content tailored to specific medium and audience requirements.
- Proven writing and oral communication skills, ability to persuade and build consensus with internal and external stakeholders.
- Works effectively with others as part of a team.
- Good judgement and interpersonal communication skills
- Proven ability to effectively manage budgets.
- Ability to interact with colleagues and stakeholders with tact, diplomacy, and poise.
- Self-starter who shows ownership and commitment to the job and the association.
- Excellent organizational skills
- Experience developing and implementing strategic communication plans.
- Proven track record of effectively directing, supervising, and leading internal teams, outside agencies, and consultants.
- Excellent attention to detail
- Well-developed analytical and problem-solving skills.
- Proficient in the use of technology
- Promote quality through implementing continuous improvement processes.
- Demonstrate understanding of external news, media, communication outlets and channels and how to navigate them.
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