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Associate E-Commerce Writer, Elle.com
Company | Hearst Magazines |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Media Production |
Expires | 2023-07-29 |
Posted at | 10 months ago |
- Skillfully craft beauty content that attracts readers and drives purchases. This includes coverage of major commerce tentpoles, including Amazon Prime Day and Cyber Week.
- Stay up to date on celebrity beauty news and trends and write them up quickly and cleanly when needed.
- Conduct interviews with celebrities, beauty experts, and other specialists in a timely, thorough manner to include in digital stories.
- Brainstorm new franchise ideas for both ELLE.com and its social platforms to foster both audience growth and commerce revenue potential.
- Help meet both traffic and commerce KPIs by using Google Analytics, Looker, Parsely, and Pattern & Shape to pinpoint bestselling products, stories, and affiliate networks—and to analyze shopping trends, inform future stories, and better optimize all beauty-related shopping content.
- Test out new, trendy, and relevant beauty products to create original, informative, and accurate content pieces for ELLE.com and social media.
- Organize and attend desk-side meetings with beauty brands to stay in the know on new product launches and beauty news.
- Contribute to ELLE’s social media platforms by pitching relevant beauty-related posts for potential inclusion on Instagram and TikTok.
- Write approximately 15 e-comm or SEO-driven beauty stories per month.
- Call in new products for the team to test and shoot for upcoming stories.
- Stay up to date on all of ELLE.com’s beauty stories and suggest relevant pieces to the Fashion & Luxury Commerce Manager for inclusion in the weekly newsletter.
- You are excellent with deadlines, always submitting work on time, or early.
- You are collaborative and creative, always willing to pitch new stories and pick up new tasks.
- You are passionate about beauty products and trends, with a deep knowledge of new and indie beauty brands.
- You have 2-3 years of experience writing for an editorial platform covering beauty.
- You are organized, deadline-driven, commerce-focused, and tuned into the latest happenings in the beauty space.
- You can write timely, informative, data-driven beauty stories that communicate effectively to ELLE’s audience, driving traffic and sales.
- You are detail-oriented and well-versed in traffic and commerce KPI tools like Looker, Google Analytics and Pattern and Shape.
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