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Assistant Manager, Content & Copy
Company | Coty |
Address | New York, United States |
Employment type | OTHER |
Salary | |
Category | Personal Care Product Manufacturing |
Expires | 2023-08-24 |
Posted at | 9 months ago |
ASSISTANT MANAGER, CONTENT & COPY
- Assist with new item setup forms and help streamline content submissions across US retailers
- Assist with ongoing vendor management related to: ratings & reviews seeding, content creation/syndication, copy optimization and digital shelf analytics.
- Identify and monitor the latest trends in eCommerce content. Analyze & translate insights into meaningful actions and data-driven plans.
- Audit, manage and optimize all content-related consumer experiences on US retailer digital product pages. This includes: assets, videos, enhanced content, copy, user-generated content and ratings & reviews.
- Collaborate with brand liaisons in the US and global teams to ensure alignment with retailer requirements and ensure relevant content needs are met. Share US learnings with global partners for best practice toolkit guidelines.
- Analyze & present findings on content performance, conversion, engagement, consumer sentiment, AB tests and competitors in the beauty industry.
- Maintain & utilize a content implementation tracker, ensuring deadlines are met & escalating key risks when necessary.
- Attention to detail and ability to turn data into action
- Mentality of ownership and tracking oneself against scorecards
- Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
- Very strong analytical skills
- Strong presentation and communication skills
- Successful at collaborating and x-functional relationship building
- Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
- Project management skills
- Bachelor’s degree
- 1-2+ years-experience in beauty
- Knowledge in e-commerce, digital and user experience (strategy, planning, market and channel analysis)
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