Assistant Director Or Director Of Marketing And Fan Engagement

Location: Hickory, North Carolina

Reports to the Associate AD for Revenue Generation for day-to-day operations. This position will primarily focus on game-day experience and fan engagement, along with brand awareness to increase overall athletics attendance and revenue generation, along with developing a marketing plan for all sports to enhance the game-day experience and increase attendance. In addition to increased attendance, this person will creatively foster a first-class game day in the revenue sports to ensure repeat attendance, new donors and new revenue.

Description Of Duties And Tasks

• Oversee a staff of student interns to create a consistent and broad foundation of success for marketing and engagement across all sports.
• Develop a plan to increase engagement and brand awareness in the broader unifour area that includes increased visible branding, wider market reach and new and improved partnerships.
• Responsible for working with Athletics Media, Communications and Game Operations staff to ensure a coordinated and strategic effort to increase the athletic department brand and fan engagement.
• Help develop creative content that enhances these revenue streams and the game-day experience through graphics, video content, promotions and more with the digital & creative media team.
• Create a dynamic and interactive game-day environment for football and basketball that appeals to all ages and increases the likelihood of return trips for guests and visitors.
• Generate constant buzz and knowledge on campus amongst the student population to ensure their attendance and support of all LR games.
• Will serve on the athletic department’s administrative staff.
• Perform other administrative duties as assigned.
• Help run game day for football and basketball through the tailgate environment, game scripts, video board content, music, on-field promotions, giveaways and more.
• Oversee staff who supervises and runs game-day for all other 20 LR sports through game scripts, video board content, music, in-game promotions, giveaways and more.
• Build partnerships with local government leaders, youth leagues, schools, senior care facilities, businesses and other area organizations. These partnerships should include more LR signage, group ticket promotions and other mutually beneficial partnerships that can be capitalized on financially.

Preferred Knowledge, Skills, And Abilities

• Proficient in Graphic Design
• Experience working in a collegiate or professional sports marketing department required
• Experience with Adobe Creative Suite graphics
• Bachelor’s Degree Required
• Ability to work nights and weekends
• Proficient knowledge of sound equipment
• Excellent written and oral communication skills

Position Title: Assistant Director or Director of Marketing & Fan Engagement

Department: Athletics

Wage Class: Salaried, exempt

Reports To: Associate AD for Revenue Generation

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