Assistant Director Of Marketing Advertising And Promotions

The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. We cannot imagine life without art; it inspires and connects us every day. Now more than ever, these connections matter, and are aligned with our values.

Inclusive: We know we make the greatest impact when a full range of voices is represented.

Passionate: We believe art and the creative process can open our minds to help us build a better world.

Brave: We nurture a responsive, action-oriented atmosphere fueled by curiosity and innovation.

Empathic: We aim to act like a person, not an institution, and forge authentic relationships with our community.

SFMOMA is a place for the infinitely curious to explore, support and experience the art of our time. We believe that modern and contemporary art can influence the way we think, view the world, and embrace the many voices and perspectives around us. We aspire to foster an environment that elicits joy, nurtures a sense of belonging and purpose—where difference is seen as a strength, and everyone is appreciated for their whole self.

Reporting to the Director of Brand Marketing and Sales, the Assistant Director of Marketing – Advertising & Promotions will lead the development and implementation of integrated advertising campaign strategy and content. This position will manage and execute all external advertising including media planning, media mix modeling, audience targeting, partnership negotiation, content creation, and reporting for campaigns supporting SFMOMA’s exhibitions, events, and institutional initiatives. This position manages one direct report.

This position partners with all areas of the museum including Curatorial, Visitor Experience, Membership, Philanthropy, Education, Special Events, and Digital Experience teams to provide marketing strategy as needed.

SFMOMA is seeking someone who loves a challenge and the opportunity to implement paid channel best practices while leveraging partnerships to build and diversify museum audiences. The ideal candidate should have initiative, imagination, a sense of humor, a love of art and genuine inclination toward visitor advocacy. This role requires someone who is deadline driven with a strong attention to detail, the ability to juggle, prioritize multiple tasks, and work effectively with a diverse team - familiarity with Tessitura or other CRM systems is a plus.

Qualifications & Skills

• Strong interpersonal skills: with a desire and ability to cultivate and maintain effective relationships with internal stakeholders, vendors and outside partners.
• Excellent analytical skills and ability to use data to measure results.
• Familiarity with Tessitura CRM system and Asana project management system a plus.
• Minimum of six to seven years of related experience, in consumer marketing and/or digital marketing. SEM/SEO experience a plus. Previous marketing experience required; and experience working within a museum or other visual arts organization preferred.
• Experience managing paid media budgets of up to $1MM.
• B.A. degree with focus on Marketing, Advertising, Business, or related area of study, preferred.
• Conducts business in a fast-paced environment.
• Client service and results oriented.
• Superb oral and written communication skills, with proven success writing marketing copy that drives results.
• Proficient in Office products including PowerPoint, Word, Excel. Must be fluent in Google Analytics.
• Well-organized, detail-oriented, and able to manage multiple projects and priorities simultaneously.
• Strong work ethic, with flexibility and willingness to get the job done.
• Proactive, strategic thinker and problem-solver, with an ability to think creatively and develop ideas that align with SFMOMA’s strategic plan.

Job posting open date: 4/4/23

All jobs posted will remain open for at least ten business days.

We encourage both internal and external candidates to apply within the initial open posting period as the application close date may or may not be extended beyond that initial period.

Location: San Francisco, 151 3rd Street.

COVID-19 Environmental Factors: In keeping with city, county, and state regulations regarding large gatherings, and to contain the spread of coronavirus, the museum is following the city of San Francisco guidelines. As a part of our commitment to health and safety, COVID-19 vaccination is required for all current and newly hired employees and contractors.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

SFMOMA is an equal opportunity employer that is committed to diversity, equity, inclusion, and accessibility. No person shall be discriminated against based on race, color, religion, gender, gender identity, age, genetic information, ancestry/national origin, marital status, disability, medical condition, HIV status, sexual orientation, veteran/military status, and any other category protected by federal of state law. If you are a qualified individual with a disability, you may request reasonable accommodation if you are unable or limited in your ability to access job openings or with providing additional information asked in the job posting. You can request reasonable accommodation by contacting the People Team at [email protected].