Zone Retailer Marketing Manager (Pdx Zone)

Love. It’s what makes Subaru, Subaru®. And as a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.

SUMMARY

Purpose is to increase awareness of the Subaru product and the Subaru retailer within a specific market by assisting retailers on becoming more effective marketers and aligning with SOA. This strategy is also intended to quickly elevate the strength of the current and future Subaru retailer (dealership) marketing efforts.

PRIMARY RESPONSIBILITIES

• Customer Retention Performance – With retailers develops processes and programs to improve owner relations and loyalty.
• Provides consistent communication to District Managers and retailers on SOA and regional marketing initiatives to ensure synergy between advertising message, marketing programs, and events.
• Identifies, develops, and implements appropriate zone-level marketing activities that are consistent with overall SOA and regional direction.
• Works with District Managers and retailers to more effectively utilize the Subaru Ad Fund to ensure maximum share of voice in the market for Subaru vehicles as well as fixed operations.
• Activates SOA/Regional Marketing Programs (i.e., Auto Shows, Events, Sales Events, etc.) at the local/retailer level by assisting District Managers and retailers with brainstorming and program development.
• Communicates national and regional incentive programs and sales challenges to retailers and District Managers.

ADDITIONAL RESPONSIBILITIES

• Provides a Return on Investment (ROI) or post analysis on all events, sales, or media programs.
• Strong interaction with Regional Marketing Manager.
• Role should provide a "one-stop" shop for ALL things Zone and Retailer marketing related; Sales, Parts & Service (Care Connect, PROFIT BOOSTERS, accessories, etc.).

SKILLS AND ABILITIES

• Exceptional communication skills; articulate, can ‘think on your feet’, expertly present to an audience in person and on paper, effectively listens and recognizes the value of others perception. Initiates open dialogue and candid discussions.
• Strong interpersonal and leaderships skills; respectful, positive and professional demeanor, team player, excellent negotiator and mediator, initiates the exchange of ideas.
• Ability to effectively manage multiple budgets.
• Displays strong passion and drive: energetic, projects a strong positive presence; committed to the job, motivates, inspires and empowers others; cooperative and reliable.
• Outstanding customer focus skills; customer first, ethical, positive/productive relationships.
• Excellent organization and time management skills, highly successful at handling multiple priorities.
• Clearly understands marketing initiatives and educate retailer body on these programs.

WORK ENVIRONMENT

• Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)
• Required Travel: 60% (with overnight stays)

EDUCATION & EXPERIENCE REQUIREMENTS

• Bachelor’s degree
• 6-8 years of relevant experience

COMPENSATION

The recruiting base salary range for this full-time position is $$108200 - $154500 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Grade: M2) In addition to competitive salary, Subaru offers an amazing benefits package that includes:

• Tuition Reimbursement Program
• 15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days
• Pension, Profit Sharing, and 401K Match Offerings
• Vehicle Discount Programs
• See our Careers landing page for additional information about our compensation and benefit programs.
• Medical, Dental, Vision Plans

Must possess a valid driver's license and maintain a driving record that is acceptable or probationary under the SOA Driving Record Evaluation Criteria Policy. Must be approved as an "Authorized Driver" by Risk Mgmt. to operate company vehicle prior to vehicle operation.

FLSA STATUS: Exempt