Text And Email Marketing Manager - Remote

Position Description
*This is a remote role, candidates in all US geographies will be considered.*

• This role is very focused on SMS, texting and email platforms. Actively seeking candidates with deep experience and demonstrated strategy as it relates to texting/SMS strategy and program implementation.*

Combination of agency and corporate marketing is advantageous.
Job Summary
The Text and Email Marketing Manager is responsible for strategy and execution of campaigns that generate revenue, support event activity, and provide mission delivery content to all ACS external audiences.
He/she serves as a marketing automation subject matter expert, providing guidance to internal teams, external business partners and other business units on creative assets, segmentation, and strategy direction for text and email communication within the context of existing communication streams and as a stand-alone channel
Major Responsibilities

• Support day-to-day Marketing Cloud implementation alongside the email marketing team and assist in planning customer journeys and triggered messages.
• Stay current with digital marketing industry trends and email and text best practices to foster education and adoption throughout the organization.
• Responsible for strategy and implementation of text and email campaigns through Marketing Cloud and other third-party vendor solutions.
• Create, maintain, and facilitate ongoing training of all users of text and email marketing tools across the enterprise.
• Manage text production processes, schedules, and overall ACS text communication calendar, including managing stakeholder expectations and communicating project plans. This includes review of creative, set up, audience selects, and launch details prior to self-service and nationally led campaigns.
• Support Direct Marketing Leadership with strategic oversight of all external facing text marketing across the enterprise including documentation of processes and case studies.
• Responsible for collaboration with Legal and Privacy to ensure compliance with FCC SMS regulations, guidelines, and policies.
• Participates in work group meetings with key stakeholders across Marcom and ACS pillars.
• Monitor and support resolution of customer service escalations related to all text marketing activities.
• Work with various stakeholders to create, QA and deploy text and multi-channel campaigns as needed to support email marketing campaign specialists.
• Responsible for “air traffic” control. Lead planning conversations and manage calendar inputs for all text marketing activity.
• Support shared accountability with field staff in local text campaign initiatives to deliver on campaign goals
• Maintain continuing education and relevant certifications in marketing automation tools, serving as a resource to others as requirements and capabilities evolve.
• Drive continuous improvement of text and email marketing processes in order to decrease operational expenses and improve internal team efficiencies.

Position Requirements
FORMAL KNOWLEDGE

• Bachelor’s degree in Business Management, Marketing, or related field.
• Salesforce Marketing Cloud (SMC) Email Specialist certification required, can be completed post hire.

Skills

• Advanced writing, editing, proofreading skills and presentation skills; high attention to detail.
• Knowledge of marketing techniques and strategies used with customers/constituents.
• Other Special Requirements or Skills:
• Excellent inter-personal and communication skills, plus experience of using these skills in leading, motivating, and inspiring cross-functional teams and direct reports.
• Deep understanding of FCC SMS/MMS regulations, guidelines and policies.
• Track record of managing multi-faceted marketing projects.
• Ability to manage multiple ad hoc and long-term projects simultaneously.
• Expert understanding of campaign management and SMS and MMS Text segmentation tools, as well as a proficient understanding of how text marketing efforts enhance and contribute to marketing performance metrics and benchmarks.
• Project management experience in a fast-paced environment.
• Proven success integrating resources across complex functions and across multiple geographies.
• Ability to work with varying levels of internal constituents and develop communication for various internal levels.
• Working knowledge of all areas of Marketing Communications including creative project management, public relations, etc.

Specialized Training Or Knowledge

• Experience with multiple Text and Email marketing platforms (full service and self-service). Marketing Cloud, Twilio, Prompt.io, and SlickText preferred.
• Understanding of customer data configuration and impact it has on business analytics and efficiency.
• Microsoft Power BI, PowerPoint, Excel, Word and other project management and presentation applications.
• Working knowledge of CRM Tools (Salesforce)
• 4-6+ years of direct marketing campaign management, including Email/Digital Marketing experience; nonprofit experience preferred.

The starting rate is $78,600 to $98,300 per year. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.
The American Cancer Society has adopted a vaccination policy that requires all staff, regardless of position or work location, to be fully vaccinated against COVID-19 (except where prohibited by state law).
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.
Equal Opportunity Employer.
See our commitment to a policy of Equal Employment Opportunity to continually ensure equal opportunity to our employees and to our applicants.