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Company | Etsy |
Address | Brooklyn, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-04 |
Posted at | 10 months ago |
Company Description
- The Market Research team uses research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with marketing analytics)
- We’re a mixed-methods team, applying a deep bench of quantitative and qualitative methods
- We conduct research with a range of audiences, including global consumers, small business owners, as well as Etsy Buyers & Sellers
- We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
- Track and synthesize macro, industry, and consumer trends in order to determine implications for Etsy and identify possible courses of action
- Partner with other insights teams (UX Research, Analytics, Data Science, etc.) to triangulate insights and synthesize findings & recommendations
- Independently own all stages of primary market research, including proposal writing, questionnaire / discussion guide design, data analysis, insight generation, report writing, and presentation of results
- Proactively identify high-impact research opportunities and secure buy-in needed to move forward
- Ability to clearly communicate research results & recommendations via reports and presentations, including effective data visualization
- Experience programming and deploying surveys using Qualtrics, Alchemer, or other similar tools
- Familiarity with advanced quantitative methods (regression analysis, maxdiff, conjoint, cluster analysis, etc.) a plus
- Successful track record of collaborating with Marketing partners in a tech / SaS (software-as-service) environment
- Highly organized with strong project management skills
- Strong quantitative research skills, including survey sampling, questionnaire design, and data analysis
- Experience managing research agencies/vendors, ensuring their work achieves research objectives and is delivered on time and within budget
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