Sr. Director, Marketing And Brand Strategy - 75893

Our higher education client is seeking to hire a Sr. Director of Marketing & Brand Strategy to lead a team dedicated to the growth of their reputable undergraduate, graduate, and executive education certificate programs with an international emphasis.

Location: Phoenix, AZ

Covid-19 Vaccination: Required (or able to provide medical/religious exemption

Why We Love This Opportunity:

• Report to the Executive Director of Brand & Communications who reports to the Dean!
• Drive growth of the school's undergraduate, graduate, and executive education certificate programs through strategic marketing initiatives
• Six figure salary, excellent benefits, competitive tuition credits, and advancing education opportunities
• Opportunity to make a large impact, work autonomously, and lead a team

Required Skills:

• Prior hands on experience in branding and design (preferred)
• Willingness to be hands on in a both tactical and strategic role
• Lead, strategize, plan, develop, and implement marketing plans across: brand identity and consistency, content, messaging, design, paid advertising, lead generation, SEM, SEO, video, radio, television, direct marketing, promotions, web, print, and direct mail
• 10+ years' experience (5 within leadership)
• Manage full budget planning and monitoring
• International marketing experience (preferred)
• Extensive team leadership and direct report experience (lead a team of 3-4 direct reports)
• Market research, a/b testing, optimization