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Related keywords
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Social Media Strategist Jobs
Company | MegaFood |
Address | Londonderry, NH, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-06-25 |
Posted at | 1 year ago |
At MegaFood, our mission is to Grow a Healthier World.
- Analysis & Reporting: Lead social performance reports, underpinned by rigorous quantitative data analysis and qualitative social listening, to enable continuous improvement across content execution & planning, as well as paid strategy & targeting. Weekly reports will summarize each week’s Social performance and inform immediate content & paid optimizations. Quarterly reports will inform integrated monthly planning as well as actionable updates to the Social Strategy. Such reports give this role much visibility among cross-functional stakeholders, agency partners, and MegaFood’s Executive Leadership Team (especially the VP of Marketing).
- Content Creation: Develop brand-building and engaging social-first content – including both copy & creative. Content will reflect the Social Strategy above to engage our target audiences & grow the brand’s social followers/fans across priority platforms.
- Some Content will be produced by our creative partners, requiring the Social Media Strategist’s prompt direction, reviews & approvals, as well as UGC.
- Brand Partnerships: Activate partnerships with like-minded brands that will grow our audience reach, reinforce MegaFood’s brand equity associations, and drive trial of our products.
- Strategy: Develop & refine the brand’s Social Strategy & Playbook, based on target consumer insights, brand strategy & positioning, data-driven performance analysis, and social platform trends.
- Management & Optimization: Execute social post scheduling & boosting – from daily organic posts to boosting, targeting, and optimizing paid posts.
- Content Planning: As a brand with a deep purpose and unique point of view on human and planetary health, MegaFood has the potential for rich, social-first content and storytelling. Content Planning fits within two distinct workstreams:
- Integrated Planning: Work cross-functionally with the Integrated Marketing Manager and key channel stakeholders to weave annual and monthly social content plans into bigger integrated campaigns and activations.
- The Social Media Strategist will also need to produce high-quality content themselves to enable agility, production efficiency, and social-first assets.
- Agile Social-Only Planning: Jump on social trends and brand storytelling opportunities to optimize social performance with content that lives soley on MegaFood’s social platforms.
- Ability to initiate and follow through on tasks & projects. i.e., You demonstrate exceptional prioritization, resource allocation, and stakeholder communication.
- Bachelor’s Degree preferred. Relevant areas of study - Marketing, Advertising, Media & Communications, Business, Journalism, Statistics.
- Social Media fluency across multiple platforms, particularly Facebook, Instagram, LinkedIn and TikTok. i.e., You live and breathe social media a natural and personal forum for conversation and engagement.
- Ability to efficiently create breakthrough content – both original and adapted. i.e., You are a skilled Social copywriter and thrive on producing engaging visual assets for Social performance. This includes platform-native video, graphic, photography and UGC.
- Ability to lead cross-functionally, manage up, present plans and reports to senior leadership, and manage strong agency partnerships. i.e., You don’t default to a siloed workstream but rather drive maximum results through cultivating strong partnerships and collaborative teamwork.
- Fluency with Microsoft Office (Excel, PowerPoint, Sharepoint), Asana, and various social management tools (e.g., Planoly, Iconosquare, SproutSocial, Brandwatch, Hootsuite, etc.) and content creation tools (e.g. Canva). Bonus: You are an expert in video creation tools (e.g., Animoto).
- Immediate experience managing community engagement is also a plus. i.e., You are able to promptly respond to comments and DMs on MegaFood’s social handles, as well as leverag social listening tools to engage in social conversations relevant to the brand and our mission.
- Familiarity with the Vitamin, Mineral & Supplement (VMS) industry. Bonus: experience leading Social Media for another VMS brand.
- Experience owning and managing budgets. MegaFood works with a variety of agencies and partners. The Social Media Strategist will manage all relevant accounts, as well as the Paid Social budget.
- Passion for leveraging business as a force for good, and personally aligned to MegaFood’s mission to grow a healthy world for all. i.e., You are genuinely motivated to impact the health of people and planet, and you recognize an opportunity to live this every day through a job that shares your values. Bonus: experience working for B-Corp or other mission-driven brand.
- Maintain a positive growth mindset & professional disposition – even under pressure. i.e., You are constantly looking to improve performance and build team culture – and you have fun doing it!
- 4-7 years of relevant social media experience with a proven track record for success across the above essential responsibilities – ideally with a CPG brand or agency. i.e., You are ready to jump in the deep end to immediately lead MegaFood’s social media step-change – from strategy to planning, execution, content creation & reporting.
- Generous time off programs including vacation and personal time and paid parental leave
- Opportunity to work with passionate people, who care about our mission and each other!
- Competitive salary and incentives:
- Annual wellness reimbursement, fitness challenges, and lots more to keep you healthy!
- Eligibility for our benefits on your first day of employment
- Salary range: $90,000.00 -$120,000.00 plus annual incentive. This represents the base salary range for this role. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, etc. This information is provided to applicants in accordance with state and local laws.
- Paid time off to pursue your passion through our volunteer program
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