Social Media Specialist Jobs

Social Media Specialist

Department: Digital Marketing

Reporting to: Senior, Social Media Manager

Location: Remote / Must live in the north east U.S

Position Summary:

This position will report to the Senior, Social Media Manager, on the Digital Marketing team, a part of Marketing Department. Top-level duties include documenting Trulieve’s corporate social media branding, tonality, and identity across Facebook, Instagram, YouTube, Twitter, LinkedIn, live-streaming, recorded video and more.

Responsibilities:

• Capture daily video content across in-store activations, community events, and physician engagement.
• Moderate all user-generated content in line with the moderation policy for each community
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Collaborate with other departments to manage reputation, identify key players and coordinate action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

Skills and Qualifications:

• Travel: 40-50% in field visits (Northeast U.S)
• Bachelor’s degree preferred: Marketing, Advertising, Communications, or similar
• Technology proficiency
• Experience with Sprinklr/Hootsuite/HubSpot/Meltwater or similar
• Organized, responsible and flexible in a fast-paced growth environment
• Flexibility of hours – nights and weekends
• Belief in relationship building and working as part of a team to achieve goals/results
• 1-3 years of Social media management experience preferred

WORK SCHEDULE:

• Must be available to work occasional evenings, weekends and holidays
• 40 hours weekly with flexible hours depending on business needs.