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Recruited by The Alternative Board (Worldwide) 11 months ago Address Westminster, CO, United States

Social And Digital Marketing Specialist

Company

Colorado State University
Address , Fort Collins, Co
Employment type FULL_TIME
Salary $50,000 - $55,000 a year
Expires 2023-06-27
Posted at 1 year ago
Job Description

Position Location
Fort Collins, CO

Work Location
Position qualifies for hybrid/in-office work

Research Professional Position
No

Posting Number
202300756AP

Position Type
Admin Professional/ Research Professional

Classification Title
Prof/Indiv Contrib I

Number of Vacancies
1

Work Hours/Week
40

Proposed Annual Salary Range
$50,000-$55,000

Employee Benefits
Colorado State University is committed to providing employees with a strong and competitive benefits package that supports you, your health, and your family. Visit CSU’s Human Resources website for detailed benefit plan information for eligible employees in the following University benefit areas: https://hr.colostate.edu/hr-community-and-supervisors/benefits/benefits-eligibility/ and https://hr.colostate.edu/prospective-employees/our-perks/. To see the value of CSU benefits in addition to wages, visit our compensation calculator – https://hr.colostate.edu/total-compensation-calculator/.

Desired Start Date
06/26/2023

Position End Date (if temporary)

To ensure full consideration, applications must be received by 11:59pm (MT) on
05/14/2023

Description of Work Unit
Colorado State University
University Advancement
CSU Alumni Association
Social and Digital Marketing Specialist
Who We Are
Located in the beautiful town of Fort Collins, Colorado, CSU is a premier land-grant university with world-class programs in education, outreach, and research. CSU has a student body of over 33,000 students, 7,500 employees, 250,000 living alumni, and annual research expenditures exceeding $456 million. Guided by the five supporting Principles of Community: Inclusion, Integrity, Respect, Service, and Social Justice, the University constantly pursues its mission and vision of access, research, teaching, service, and engagement.
Within CSU, the Division of University Advancement is integral to achieving and sustaining the University’s institutional excellence through fundraising and engagement efforts. Our purpose is to connect our alumni, friends, corporations, and foundations to raise the financial support necessary to advance the University’s mission and vision. With one of the leading development teams in the country, the Division most recently reached its $1 billion fundraising campaign goal 19 months ahead of schedule.
The CSU Alumni Association is part of the Division of University Advancement and facilitates meaningful relationships between its 250,000 living alumni and the University. Using a combination of proven alumni engagement strategies and new, innovative approaches, the Alumni Association strives to celebrate the success of our alumni, build an emotional connection back to CSU, and help alumni to identify connections that are meaningful to them. In addition, the Association also utilizes the Iris & Michael Smith Alumni Center to serve as a place of pride and home base for alumni when they return to campus as well as a gathering space for alumni and student programs and events.

Position Summary
The Social and Digital Marketing Specialist is responsible for helping advance the CSU Alumni Association brand and reach through the development and implementation of digital content, including social, web, and email. We are seeking a strong writer and digital storyteller who understands Ram Pride and can create content, often on tight timeframes, for our more than 250,000 living alumni – from recent graduates and young alumni, to alumni who identify as Aggies as well as Rams. They will be responsible for content across social platforms – from dynamic, short-form videos, to engaging content that creates space for community and conversation. In addition, they will contribute heavily to the email and digital marketing strategy and content development.
The ideal candidate has experience bringing ideas to life through various digital media and platforms, will represent the voice of the brand, has an artful eye, is up to date on social, digital, and email marketing trends, and will thrive in a collaborative environment. We’re looking for someone who will bring a mix of multimedia content creation experience and social media community management to the role to effectively position and promote the Alumni Association and connect alumni back to CSU.
This position reports to the Director of Alumni Marketing and Communications and will work with other Alumni Association team members on the planning and execution of a digital marketing strategy. This position will infuse diversity and inclusion into all aspects of their role to contribute to inclusive excellence and to ensure colleagues and constituents of all backgrounds feel represented and included. The ideal candidate for this position will be a consummate professional and thrive in a fast-paced, metrics and results-driven environment. Eligible candidates will understand how they can make a difference in supporting the future direction of CSU, its alumni, and students.

Required Job Qualifications
  • Demonstrated ability to engage and effectively communicate with diverse audiences and alumni
  • Experience in social media multimedia asset creation that includes written copy, video, photo, and/or graphic design as demonstrated in a digital portfolio.
  • Experience in social media management, marketing, communications, or related field.
  • Must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date.
  • Bachelor’s degree from an accredited university by employment start date
  • Demonstrates excellent written communication skills
  • Ability to work non-standard hours, including early mornings, evenings, and weekends.

Preferred Job Qualifications
  • Experience in social media strategy and content management
  • Email marketing experience
  • Self-starter, highly organized, detail-oriented, project management experience
  • Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects) and/or Canva as demonstrated in a digital portfolio
  • Demonstrated commitment to enhancing diversity through inclusive design and language
  • Demonstrated ability to work as a member of a team and to thrive in a creative, fast-paced environment
  • Strong interpersonal communication skills and an ability to manage demanding work situations
  • Experience shooting original photography and video production
  • Knowledge of Colorado State University and its Alumni Association
  • Knowledge of social media trends, analytics, and evaluation of metrics

Diversity Statement
Reflecting departmental and institutional values, candidates are expected to have the ability to advance the Department’s commitment to diversity and inclusion.

Essential Duties

Job Duty Category
Social Media Management: content creation, deployment and brand/reputation management

Duty/Responsibility
  • Examine communications with a lens of diversity and inclusion for the audience. Consider how various populations and identities feel represented through all communication efforts.
  • Use data and analytics to drive decisions around content and strategy.
  • Lead the daily management of the Alumni Association’s social platforms and serve as primary administrator for social accounts.
  • Provide social media coverage at Association and University events. Some events occur on nights and weekends.
  • Embrace and develop a broad understanding of social media best practices and industry trends to continually evolve social and digital strategies to remain forward-thinking.
  • Drive critical new thinking behind creative content and channel utilization, focusing on how social audiences consume branded content and identifying opportunities for growth.
  • Lead in the creation and distribution of visual media assets for social media (videos, photos, graphic design pieces, GIFs, written copy, etc.).
  • Identify and provide enriching digital experiences for audiences to interact and engage with Colorado State.
  • Monitor and respond to posted commentary/messages to ensure that alumni are served and heard, and the University/Association image is protected and brand is communicated consistently and appropriately across all channels.
  • Foster an environment of creative partnership and collaboration within the Alumni Association and across the University.

Percentage Of Time
50

Job Duty Category
Email Marketing

Duty/Responsibility
  • Craft effective email content as part of larger engagement communications plans that foster connection and relationship with the audience, while encouraging them to take action.
  • Applies a similar lens of diversity and inclusion to make sure constituents of all backgrounds feel represented and included.
  • Embrace and develop a broad understanding of email best practices and industry trends to continually evolve the Association’s social and digital strategies to remain forward-thinking.
  • Gather and report email analytics after send with an emphasis on using the data to drive future content and strategy decisions.
  • Work with the Content and Creative team to manage content collection, email build, proofing, editing, and deployment of our bi-weekly enewsletter, AlumLine.

Percentage Of Time
25

Job Duty Category
Project Management

Duty/Responsibility
  • Ensure projects stay on schedule and on budget if applicable.
  • Set communications deliverables schedules, assignments, and deadlines.
  • Create positive relationships and inclusive environments with internal and external constituents of all backgrounds; consider how bias may influence projects and processes.
  • Intake communications projects from alumni team and input into project management scheduling software.
  • Work with alumni team and partners across Advancement to ensure project feasibility.

Percentage Of Time
15

Job Duty Category
Operations and Unit Support, University-wide Collaboration

Duty/Responsibility
  • Serve on the University’s Social Media Committee, as well as other communicator groups across campus.
  • Exemplify the Division’s commitment to inclusive excellence and demonstrates this in operational tasks, materials, and communications.
  • Collaborate with other CSU communicators on University-wide initiatives, as well as content opportunities from across campus.
  • Provide email/social assets, assistance and strategy to campus partners, as related to Alumni Association initiatives.
  • Contribute to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
  • Manage $5,000 annual social media budget and comply with university financial policies.
  • Understand and apply knowledge of University Advancement alumni database in a variety of facets, including analysis of demographic data, program/event effectiveness, and return on engagement/investment. Monitor trends to increase alumni engagement and make recommendations for enhancements or changes.
  • Exercise initiative, sound judgment, creativity and discretion in performing work assigned, anticipating and addressing concerns, responding to requests for information, and organizing and maintaining confidential files and records.

Percentage Of Time
10

Application Details

Special Instructions to Applicants
Applicants should submit:
  • A cover letter that demonstrates any and all of the required and preferred qualifications that they meet
  • A resume
  • Online portfolio or 3-5 attached samples to showcase work in social/digital media
  • Three professional references noting name, phone number, email address, and professional relationship (one must be a current or former supervisor). References will not be contacted without prior notification of candidates.


For tips on how to craft a successful application, please review the FAQ document on our Careers site at: giving.colostate.edu/careers/current-opportunities/.
Questions regarding the position or anything else related to careers with UA may be directed to Kaitlyn Howell, Talent Acquisition Specialist, at [email protected].

Conditions of Employment
Pre-employment Criminal Background Check (required for new hires), Valid Driver’s License

Search Contact
Kaitlyn Howell, [email protected]

EEO Statement
Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity/expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker. The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.
The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715, [email protected].
The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836, [email protected].
The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836, [email protected].
Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education.

Background Check Policy Statement
Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so.