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Seo And Ads Specialist

Company

Liberty Safe
Address , Payson, 84651, Ut
Employment type FULL_TIME
Salary $50,000 - $55,000 a year
Expires 2023-07-25
Posted at 11 months ago
Job Description
ABOUT LIBERTY SAFE
Liberty Safe is the leading manufacturer of high-quality gun safes, home safes, and commercial safes in the United States. Our mission is to provide our customers with the finest security solutions that offer superior protection and peace of mind. We are dedicated to innovation, craftsmanship, and exceptional customer service.

JOB DESCRIPTION:
Liberty Safe is seeking a highly skilled and experienced SEO and Ads Specialist to join our growing digital marketing team. As the SEO and Ads Specialist, you will be responsible for developing, implementing, and managing our organic search and paid advertising strategies to drive qualified traffic, increase brand visibility, and maximize revenue for Liberty Safe. You will work closely with our marketing and sales teams to ensure alignment with overall company goals and objectives. The ideal candidate should have excellent communication skills and be able to monitor ad and SEO performance and adjust accordingly.

REQUIREMENTS:
  • Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO, and link building to improve our organic search rankings.
  • Refine targeting to capture adjacent audiences as well as our core audience.
  • Manage the creation of blog content and calendar and report regularly on blog KPIs.
  • Monitor and analyze SEO performance, identifying trends, issues, and opportunities for growth.
  • Manage and optimize Google Ads campaigns, including search, display, and remarketing, to achieve target ROI and KPIs.
  • Conduct competitor analysis to identify areas for improvement and capitalize on untapped opportunities.
  • Collaborate with the content and creative teams to develop high-quality, SEO-friendly content that aligns with our target keywords and user intent.
  • Create and manage campaigns on other paid advertising platforms, such as Facebook, TikTok, and LinkedIn, to reach a wider audience and increase brand exposure.
  • Prepare regular reports and updates on SEO and paid advertising performance, providing insights and recommendations for ongoing optimization.
  • Stay current with industry trends, best practices, and search engine algorithm updates to ensure our strategies remain competitive and compliant.
  • Continuously monitor and optimize ad creatives, targeting, and bidding strategies to maximize campaign performance and drive down costs.
  • Collaborate with cross-functional teams to align SEO and paid advertising initiatives with broader marketing and company objectives.


QUALIFICATIONS:
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Strong understanding of search engine algorithms, ranking factors, and industry best practices.
  • In-depth knowledge of SEO tools, such as Google Analytics, Google Search Console, Moz, SEMrush, or Ahrefs.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Minimum of 3-5 years of experience in SEO and paid advertising, preferably within the security or consumer products industry.
  • Proven track record of driving organic search growth and managing successful Google Ads campaigns.
  • Ability to work independently and collaborate effectively with cross-functional teams.
  • Excellent analytical and problem-solving skills, with a data-driven approach to decision making.
  • Strong organizational and project management skills, with the ability to manage multiple tasks and priorities simultaneously.
  • Exceptional communication and presentation skills, both written and verbal.

COMPENSATION:
  • $50-55k per year.

BENEFITS:
  • 401k, Dental, Medical, Vision. Insurance benefits available within 30 days of hire.