Senior Media Planner Jobs

Description

The Sr. Media Planner brings Media to life by building, presenting, and overseeing our agency’s client output from the agency’s Investment Group (media buyers, influencer marketing experts, and social media). The Sr. Media Planner supports an Associate Director/Media Strategy across a range of upstream planning activities all the way through writing buy specs and checking buys to planning for optimizations while in-flight. They collaborate with a core team that also includes Account, Project Management, Analytics, Creative, and Strategy. This person is responsible for bringing holistic, innovative, and creative thinking to our work.

Responsibilities

• Outline POVs against existing client campaign objectives
• Merchandise the agency through quality assurance and enthusiasm for our work
• Present tactical plans both internally and externally
• Assist in building recommendations to senior internal teams and clients
• Assist in crafting Brief and working against the framework established within the Brief
• Translate plans to buying teams to ensure flawless execution against the plan, including assisting in writing buy specifications and buys against those specs
• Partner with Analytics for audience, category, and competitive insights and measurement approach
• Communicate thoroughly with buyers to build strong, creative, innovative, and high-performing plans for clients
• Actively engage in optimizations, testing, and key reporting initiatives
• Works closely with and mentors’ entry level associates to provide support and guidance
• Work through day-to-day plan revisions and maintenance

Requirements

Qualifications, Education & Experience

• Proficiency in Excel and PowerPoint
• Strong communication and presentation skills, with previous experience working directly with clients
• Direct experience with planning tools like Nielsen, SQAD, comScore, MRI, Scarborough, MediaTools, and or Lumina
• 2+ years agency experience in media buying or planning role