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Senior Manager, Social Media Content
Company | WHOOP |
Address | Boston, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Wellness and Fitness Services |
Expires | 2023-09-28 |
Posted at | 8 months ago |
At WHOOP, we're on a mission to unlock human performance. As a leader in the wearable tech space, we empower our members to perform at a higher level through a deeper understanding of their bodies and daily lives.
- Partner closely with our data science to regularly develop compelling data-based content and brand storytelling
- Work closely with the Accessories & Apparel team to activate all product releases on social channels
- Lead the efforts to engage WHOOP members and inspire them to serve as brand advocates
- Be a relentless advocate in developing content customized for each channel (Instagram, TikTok, Threads, Twitter, Facebook, LinkedIn)
- Oversee community management, engagement, and copywriting on social channels
- Develop high-impact and innovative content activations for new product, partnership, and research launches that engage both new and existing WHOOP members
- Lead the strategic development of content based on qualitative and quantitative insights
- Manage the planning, briefing/scripting, creation, programming and publishing of all content created for the WHOOP social media channels
- Identifies and proactively seeks out opportunities for growth
- Proactive and results-oriented mindset
- Curiously creative and continuously looks for new ways of brand storytelling
- Experience with Sprout, Monday.com, and other similar collaborative tools
- Is highly adaptable and thrives in a fast-paced environment
- Ability to travel as needed (roughly 1-2 times per quarter)
- Highly collaborative but assertive when necessary
- Deep familiarity with cultural trends, tensions and authentic opportunities to tie those to our work
- 4+ years of experience in social media management and content production
- Experience in international markets a plus
- Has an expert grasp on the social media landscape and the key differences between the platforms
- Strong communication skills and ability to work with agility
- Seeks data and insights to inform strategy
- Brings an entrepreneurial spirit to their job
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