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Company | GoHealth |
Address | Illinois, United States |
Employment type | FULL_TIME |
Salary | |
Category | Insurance |
Expires | 2023-05-12 |
Posted at | 1 year ago |
GoHealth Intro
- Edit website content or Medicare educational articles and posts as needed
- Leverage competitive and advertising intelligence tools like DRMetrix, iSpot, and Competiscan
- Analyze work pragmatically to drive improvements
- Collaborate on long-form content with internal Medicare Subject Matter Experts
- Work with marketing channel owners and media buyers to iterate based on advertising performance and KPIs
- Collaborate with creative teams to develop strong ad concepts and be a key voice in entirety of the creative process
- Innovate through copy testing and experimentation
- Drive brand consistency through ongoing implementation of brand voice and tone for copy
- Partner with key stakeholders, marketing channel owners, and creative leadership in iterative approach to develop messaging to achieve business results
- Develop value propositions from product insights and market research
- Suggest ways to enhance website and other content
- Concept and write conversion-driving copy for ad campaigns including paid social, email, digital, print, video scripts, video, website, etc
- A self-starter with excellent written and verbal communication skills
- Experience writing for industries like healthcare, fintech, or a highly regulated industry is a must
- Ability to give, accept, and apply feedback
- A BA in advertising, marketing, English, or creative writing is preferred, but not required.
- 5+ years of copywriting experience working for an agency, in-house at a brand, or freelance for B2C advertisers, preferably with a focus on direct response style.
- Strong understanding of SEO
- Ability to balance multiple projects in a high stakes work environment
- A commitment to producing a constant flow of engaging content and advertising concepts
- Chicago, IL
- Paid maternity and paternity leave
- 401k program with company match
- Fast-paced, entrepreneurial environment
- Employee Resource Groups
- Opportunity to make a real impact
- Medical, dental, vision, and life insurance benefits
- Employee Stock Purchase Program
- Mentorship from senior leaders to invest in your career growth
- Open vacation policy because work life balance is important
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