Senior Content And Seo Strategist - Remote

Are you a content creator with a knack for SEO? Do you have a proven track record of growing organic traffic? Are you deeply analytical and process-driven by nature? If that sounds like you, keep reading.

We’re a full-service growth marketing agency providing strategy and execution for some of the world's most exciting startups and established brands. We specialize in tactics like Paid Media, SEO, Content, CRO, Data, and Performance Creative. Our bread and butter is building efficient, holistic marketing strategies and we do this with our team, process, and style.

We’re looking for a Senior Content and SEO Strategist to join our Organic Acquisition team to lead the strategic planning and execution of content marketing projects for clients. In this role, you’re responsible for leading and managing a small content team, accountable to specific organic reporting, and will work directly with account teams and clients.

As a Senior Content and SEO Strategist at Tuff, you will be responsible for overseeing the content pipeline and increased organic visibility for 4-6 clients. You will be responsible for significantly growing our client’s organic traffic by producing and optimizing long-form content (with freelancers) that helps our clients.

You have a deep understanding of the pillar-cluster content model, experience ranking at the top of SERPs for high-value keywords, and proven frameworks for growing organic traffic.

Requirements

About you:

• You believe the fact that some content channels and projects are hard to measure is not an excuse. You take a rigorous approach to creating hypotheses and content KPIs, and get creative to prove the ROI of your work.
• You’re a student of content marketing. You’re part of online communities, subscribe to newsletters, and brainstorm with your peers. You know what’s working, but also have your own opinions and experience to guide you—following best practices can lead to sameness.
• You’re about execution and can get content projects delivered on time for a number of clients at once.
• You’re a staunch believer that in content, quality > quantity.
• You want to be part of a small, but mighty, professional marketing team that is obsessive about results and impact, not drama or politics.
• You have high standards, from eloquent prose and grammar in content to design that serves your audience.
• You can draw a line from product marketing to content marketing to website strategy to real business results, with support to fill any gaps you come in with
• You’re obsessed with the idea that finding and mastering the right channels is critical to content success.

Within 30 days, you'll...

• Meet 1<>1 with the existing SEO and Content team and establish a regular cadence with the internal team
• Review all current SEO and Content reporting
• Join 5+ client calls that focus on content marketing, value proposition, audience research, and SEO
• Meet with leadership to understand the current content marketing process at Tuff for clients and evaluate strengths and weaknesses
• Take inventory of all the Tuff SEO and Content projects to better understand our services and value propositions

Within 60 days, you'll...

• Identify process improvements for how we deliver content marketing to clients today and actively implement solutions
• Provide weekly and monthly updates to clients on key content and SEO projects, reporting, and deliverables
• Work with various account leads and clients to develop, diagnose and optimize content marketing strategies for 1-2 clients that support objectives for building high-quality leads and pipeline
• Assess the biggest needs and pain points of Tuff clients when it comes to content marketing and outline solutions to drive maximum impact

Within 90 days, you'll...

• Work with various account leads and clients to develop, diagnose and optimize content strategies for 3-5 clients that supports objectives for building high quality leads and pipeline
• Strengthen cross-functional accountability and collaboration for quality
• Participate in core sales pitches when they involve Content or SEO capabilities, as well as key business development opportunities
• Build a strategic plan for auditing and evaluating our SEO and Content reporting and how we articulate value to clients around web initiatives

Things can change quickly at Tuff. This breakdown isn't prescriptive but intended to give you a better sense of the role.
About you:

• High attention to detail.
• Quick learner with excellent problem-solving skills.
• Ability to create detailed content briefs and structural outlines for writers.
• Can source, grow, and lead a team of freelance writers who’ll help you meet your goals
• Significant SEO knowledge. (Hands-on experience with advanced technical SEO tasks and workflows is a plus.)
• Ability to take feedback and make changes as needed.
• Combination of marketing and editorial mindset with a strong understanding of audience need and value-based approach.
• Great analytical skills and an ability to make data-driven decisions.
• Strong respect for deadlines.
• Excellent communication skills in English.

Benefits

• Home office or co-working space stipend
• A company laptop with software you need to do your best work
• The starting salary range for this position is $87,000 - $105,000
• Unlimited PTO policy - and we encourage you to take it!
• Comprehensive health, vision, and dental coverage
• $125/month internet reimbursement
• Fully remote - work from anywhere you want
• Parental Leave - 100% paid 12 weeks
• Continuing training stipend of $1,500 annually
• 401(k) with matching

Applicants must be based in the United States.