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Company | Unilever |
Address | Bangkok, Bangkok City, Thailand |
Employment type | FULL_TIME |
Salary | |
Category | Food and Beverage Services,Food and Beverage Manufacturing,Manufacturing |
Expires | 2023-07-07 |
Posted at | 1 year ago |
Main Responsibilities
- Builds productive working relationship with sales team, CMI, regional category team, finance and supply chain to manage brand’s day to day operations, and external partners and agencies
- Responsible for launch management, building launch plans, customer sell-in and legal & regulatory issues
- Leads the development of the Brand Marketing Plan.
- Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans.
- Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity
- Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets
- Responsible in managing brand budget.
- Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
- Responsible for brand P&L & help drive profitability of the brand.
- Responsible for assigned brand’s new product launch assessment and deployment in local market, including P&L, pricing, place and positioning
- Supports creation of National Category Building Plan based on viewing Category Strategy through the lens of the local market reality
- Knowledge on food products will be added advantage
- Ability to work and multitask in a fast pace environment
- Strong presentation and communication skills
- Strong analysis skills and data driven
- Strong project management skill
- 3- 5 years experience in brand/product management/marketing (FMCG)
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