Search Engine Optimization Specialist

Freelancers and out of state need not apply

Do you enjoy watching your creativity turn into tangible results that help small business owners increase their chances of growing their dream?

Do you thrive in a fast-paced and team-oriented environment filled with rambunctious behavior and unmatched levels of teamwork that may have you questioning if you’re molding into one cohesive blob of extreme genius?

Do you enjoy team-based, fun-filled discussions that mostly relate to work but may also involve topics that involve Spotify playlists, sports, tv shows and more?

Are you ready to begin your professional career in an environment that flourishes from creative collaboration, animated discussion, high motivation, extreme office pranks and the occasional ping-pong match?

Key Web Concepts, a Midlothian-based digital marketing firm, is on the lookout for an energetic, highly motivated and enthusiastically experienced SEO Specialist to join our crew.

The ideal candidate will have extensive experience in optimizing websites to improve their visibility in the organic search results (SERPs) in Google, Bing, and Yahoo.

You will be a part of our team creating search engine growth to help eager small businesses flourish (and, perhaps, help even up the numbers for Wii Sports teams).

SEO Responsibilities

• Set and monitor Key Performance Indicators (KPIs) for campaigns
• Spam referral filtering
• Keep up with the latest SEO news and trends which may impact client SEO performance
• Modify HTML and CSS elements of clients’ websites
• Provide clients with personalized strategies to cater to the needs of each unique business market and competition level
• Experience in video marketing on social media channels including YouTube Shorts, Facebook Live, TikTok, Instagram Reels, LinkedIn Live, and Pinterest video not required, but is a huge plus
• High-Quality, relevant link-building
• Proper Canonicalization
• Employing user experience (UX) and conversion rate optimization methods to turn visitors into active prospects
• Regular management and updating of Google Business Profile (GBP), formerly Google My Business (GMB) listings for local businesses
• Implement, manage and monitor digital marketing strategies and advertising across multiple platforms leveraging behavior targeting, display advertising, SEO, SEM, retargeting, and supporting digital approaches to drive qualified leads to our clients
• Analyze traffic data for local business websites with Google Analytics, Google Search Console, and Google Business Profile Insights
• Website Architecture
• Implement simple website updates with Wordpress, Drupal, or other leading content management platforms
• Conduct competitive analyses and develop SEO strategies with paid tools like Ahrefs, SEMRush, Rank Tracker, Nueron Writer or even Neil Patel’s Ubersuggest
• Audit metadata on websites to look for ways to further optimize existing websites
• Conduct SEO research to look for opportunities for ranking for additional queries, and creating new content which will drive more leads to the client’s business
• Optimize copy and landing pages for on-page optimization
• Monitor reviews for clients in Google Business Profile, Yelp, and other review platforms
• Collaborating with internal and external departments such as the content, design, and development teams to review page experience metrics for client websites
• Robots.txt and sitemap.xml best practices
• Experience in managing Google Ads, Facebook Ads, and other paid advertising channels is not required, but is a huge plus
• Manage client social media profiles on Facebook, Instagram and LinkedIn
• Experience migrating websites from Universal Analytics to Google Analytics 4
• Track keyword rankings and SEO metrics for clients with the leading SEO software tools including Ahrefs, Semrush, BrightEdge, Conductor, SEO Powersuite, or other comparable applications
• 301 Redirects
• Analyze client performance with dashboard tools like Google Looker Studio, Tableau, and BrightLocal
• Perform QA checks on new websites prior to and after launch with an emphasis on reviewing content and SEO metadata
• Audit backlink profile of clients to look for opportunities for improvements with Ahrefs, Majestic SEO, Moz, or other comparable software applications
• Conduct technical SEO audits on websites to search for technical issues which may impact SEO performance using tools like Screaming Frog, Website Auditor (SEO Powersuite) or other comparable tools. Review metrics such as
• Write structured data for local business websites. Experience with Google Tag Manager (GTM)
• Website conversion rate optimization
• Review client directory listings for accuracy on major websites like Yelp, Foursquare, BBB, etc.
• Review content and data for clients with Microsoft Word and Excel or comparable Google applications with Google Docs and Google Sheets

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• Professional development assistance
• Vision insurance
• Health insurance
• Paid time off
• 401(k) matching
• 401(k)
• Dental Insurance

Schedule:

• 8-hour shift

COVID-19 considerations:

(EOE AA M/F/VET/DISABILITY)

NTS is a drug-free workplace

COVID protocols in place

• Work Location: On-Site (Hybrid opportunities after 90 days)