Product Marketing Manager Jobs

Who are we?

Kodiak is one of the fastest growing food companies that is disrupting the industry with its better-for-you breakfast and snacking options. Our journey with food began by restoring the tradition of whole grain flapjacks and adding some protein to fuel folks' adventures. In the process, we discovered that foods made closer to nature are not only fueling but taste better. So, we set out to inspire wilder, wide-open lives by feeding epic days through real breakfasts. That's one of the reasons we're in the scenic Rocky Mountains of Park City, Utah: to live our purpose and be close to nature.

Our mission is to become the most loved, next generation food brand, and we're well on our way. We craft the best-selling whole grain flapjack mix in the nation along with toaster waffles, baking mixes, oatmeal, syrup, and snacking options at all major retailers. We're expanding rapidly as our business continues to grow year-after-year and need to build our team with people that share our passion for the outdoors, bring industry experience, thrive in an entrepreneurial culture, and want to make an impact in the food space. We believe that eating real, good-for-you food, being active outdoors, and preserving nature will restore balance generations before us worked so hard to forge. We embrace the spirit of the Kodiak – a pristine wilderness with a rich ecosystem – and we rely on that spirit of the Kodiak to inspire the work we do, the food we eat, and the way we play.

Job Type: Full-Time, Exempt

Job Location: Kodiak HQ: Park City, Utah

What will this position do?

In this role, the Product Marketing Manager will lead the development and execution of dynamic multi-channel marketing strategies tailored for Kodiak's products that feed epic days and wilder lives. They are responsible for planning and executing downstream marketing campaigns to achieve long and short-term business goals. They will drive creative campaigns across digital, social, retail, and experiential platforms. Collaborating with Brand Management, Marketing, Shopper Marketing, and Sales, they will orchestrate omni-channel marketing campaigns and in-store promotions to elevate the visibility and performance in digital commerce and retail channels. Through their expertise, they will amplify brand awareness, enhance customer engagement, and fuel growth within the many categories we play in.

Responsibilities include, but are not limited to:

• Go-to-Market Strategy: Lead cross-functional teams to create and implement effective downstream go-to-market plans for new product launches, ensuring seamless coordination across departments such as brand management, sales, R&D, and operations.
• Performance Measurement: Define key performance indicators (KPIs) for each marketing campaign, track campaign performance, and analyze data to assess the effectiveness of tactics and strategies. Make data-driven adjustments as needed and report on all campaigns in-flight and after the campaign wraps.
• Demand Generation: Develop and execute demand generation campaigns that drive customer engagement, customer acquisition, cross-sells, and sales conversion, utilizing various channels such as digital marketing, retail marketing, events, and partnerships.
• Collaborate With Creatives: Work closely with Kodiak's internal creative team to develop captivating and authentic stories that showcase the unique qualities, origin, and journey of Kodiak products, resonating with consumers and creating emotional connections.
• Campaign Strategy Development: Develop comprehensive marketing campaign strategies that encompass multiple channels (digital, social media, email, events, etc.), targeting specific customer segments, and aligning with overall business objectives.
• Product Positioning and Messaging: Define clear and compelling product positioning and messaging that resonates with target audiences, highlighting the unique value proposition of the company's food products.
• Strategic Planning: Develop and execute comprehensive product marketing strategies that align with the company's overall goals, considering market trends, competitive landscape, and consumer insights.
• Competitor Analysis: Monitor and analyze competitor marketing strategies in the food space to identify opportunities and threats, and adapt marketing strategies accordingly.

What are we looking for?

The ideal candidate for the Product Marketing Manager role is a seasoned marketing professional with a proven track record of driving impactful strategies and campaigns. This individual possesses a deep understanding of the complexities of the food sector, coupled with an awareness of market trends and evolving consumer preferences. They excel in translating market insights into compelling product positioning, messaging, and go-to-market plans, effectively differentiating our food products in a competitive landscape. Their strategic mindset, demonstrated by their ability to develop innovative marketing strategies, is complemented by their hands-on experience in overseeing cross-functional teams, fostering collaboration, and achieving measurable results. With exceptional communication skills and a creative flair, this candidate collaborates well with creatives to create engaging content, while their data-driven approach ensures the continuous optimization of campaigns for maximum impact.

Required: 

• Data-Driven Decision-Making: A track record of using data analytics and key performance indicators to measure campaign effectiveness, optimize strategies, and drive continuous improvement in marketing outcomes.
• Successful New Product Launches: Proven experience in orchestrating and overseeing successful go-to-market strategies and launches for new food products, resulting in increased market share and customer engagement.
• Omni-Channel Marketing Proficiency: In-depth knowledge of marketing tactics, including social media, email/SMS, field, partnerships, shopper and retail marketing, and content marketing, with a demonstrated ability to harness these tools to promote products effectively.
• Proven Leadership in Cross-Functional Settings: Experience leading and collaborating with cross-functional teams, including all marketing functions, sales, and creative, to drive cohesive product marketing initiatives within the food industry.
• 5+ years of Marketing Experience: Demonstrated track record of progressively responsible roles in product marketing, showcasing the ability to develop and execute successful marketing campaigns.
• Preferred: Experience in Food or CPG Industry: Specific experience working within the food or consumer packaged goods (CPG) sector, showcasing a deep understanding of industry-specific challenges, customer preferences, and competitive landscape dynamics.

What else do I need to know?

This role is based in our headquarters near the ski slopes and mountain trails of Park City, Utah. We have a hybrid schedule. We offer competitive compensation and benefits that include: 

• Early-out Fridays 
• Therapy Benefit
• Flexible vacation 
• 401k match 
• Parental leave 
• Annual performance bonus 
• All-you-can-eat flapjacks 
• A variety of other Kodiak-unique perks 
• Casual dress code 
• Relocation assistance 
• A company fleet of snowboards and other equipment
• Health/vision/dental plans 
• Active lifestyle allowance 

Recognized by Inc and Utah as one of America's best places to work, we are known for our awesome work environment – a fun and authentic place where wins are celebrated, collaboration is king, work is balanced with life, and every individual makes a deep impact. We proactively search for ways to develop each individual along their career path here at Kodiak and beyond. We're inspired and committed to creating natural, authentic food with superior taste to fuel a healthy, active lifestyle. We feel encouraged by some of the trends in food today and believe that with a concerted effort we can make an enormous impact in building momentum for natural, better-for-you foods. We invite you to apply to join our team and leave your legacy on the future of food.

At Kodiak, we foster a truly inclusive community that encourages, supports, and celebrates what makes each of us unique. We bring our full authentic selves to work and leverage our diverse backgrounds and perspectives to create a culture of belonging that feeds epic days & wilder lives.