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Product Marketer Jobs
Company | Open Sky Group |
Address | Raleigh, NC, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-08-12 |
Posted at | 10 months ago |
Description
- Collaborate with the software services, client services, and sales teams to develop captivating content for digital marketing campaigns, websites, social media, and other channels.
- Stay up to date with industry trends, market dynamics, and emerging technologies to identify new opportunities for product marketing.
- Develop and implement strategic marketing plans for our products, ensuring alignment with overall company objectives and goals.
- Collaborate with software services, client services, and sales teams to understand product features, benefits, and value propositions, translating them into compelling marketing messages that drive product adoption and revenue growth.
- Monitor and analyze marketing performance metrics, using data to optimize marketing strategies and campaigns.
- Create engaging and persuasive marketing collateral, including product brochures, presentations, case studies, and sales enablement materials.
- Plan and execute product launches, coordinating with various stakeholders to ensure smooth execution.
- Drive product positioning and messaging, ensuring consistency across all marketing channels.
- Conduct market research and gather customer insights to identify target audiences, competitive landscape, and key market trends. Use market insights to inform product roadmap and marketing initiatives.
- Ability to manage multiple projects and prioritize effectively in a fast-paced, dynamic environment.
- Bachelor's degree in marketing, business, or a related field.
- Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Strong understanding of marketing principles, market research, and product positioning strategies.
- Creative thinking and problem-solving skills, with a customer-centric mindset.
- Proven experience minimum of 3 years in product marketing or a related role, preferably in the technology/software industry.
- Analytical mindset and proficiency in using data and metrics to drive marketing decisions and optimize campaigns.
- Knowledge of marketing automation tools, Salesforce, and analytics platforms is a plus.
- Familiarity with digital marketing channels, including social media, content marketing, email marketing, and SEO/SEM.
- Excellent written and verbal communication skills, with the ability to create compelling content and articulate complex concepts effectively.
- This position requires the ability to travel up to 25% by airplane and/or car, with overnights.
- This is a home-based, full-time, exempt role.
- Candidate must be authorized to work in the US. Can live anywhere in the US.
- The employee is regularly required to talk and hear.
- This position requires the ability to occasionally lift, carry or pull office products and supplies, up to 40 pounds.
- The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
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