Physician Liaison Jobs

Description

Under the direction of the Sales Manager and Director of Business Development, the Physician Liaison must demonstrate accountability to: Establish, build and maintain physician and non-physician referral relationships and networks. Implement marketing plan and promotional strategies to attain procedure volume objectives. Coordinate healthcare programs and services for Hartford market. Provide information and customer feedback to sales manager to achieve and maintain competitive advantage. Increase revenues by generating referrals to the centers. Educate physicians about diagnostic procedures. Perform all office procedures with independent judgment, ingenuity and initiative.

Requirements

• Create, obtain and update comprehensive list of community and civic organizations, industry and medical contacts.
• Provide exceptional internal and external guest services.
• Actively participate in the development of marketing/sales plan using the following processes:
• Arrive to work on time every day and ensure that you are physically in your assigned marketing territory at all times.
• Review with the Sales Manager and Director of Business Development referral patterns and implement response methods according to the marketing plan.
• Create, obtain and update comprehensive list of all physicians, specialties, and addresses in territory.
• Increase revenue through marketing directly to physicians and their staff.
• Be an ambassador of Radiology Associates of Hartford and actively promote all services and products of the organization.
• Contribute to the development of a formal written annual business plan and a quarterly marketing plan.
• Maintain a daily contact/sales call log in CRM (Customer Relationship Management) system and keep updated
• Develop monthly pattern of office visits to thoroughly cover designated territory.

-Service area analysis

-Center and product services review,

-Target market analysis, volume and market share analysis,

-Referral rates and patterns, competitive analysis

-Identification of problems and opportunities to increase company revenue

-Identifying niche markets

-Utilizing marketing tools and materials effectively

• Coordinate and facilitate group presentations, such as: educational presentation for a community groups or relevant medical groups.
• Effective use of promotional items according to the quarterly marketing plan.
• Continually update diagnostic imaging sales and marketing knowledge.
• Request appropriate films/digital images and educational information to apprise physicians of the advantages of the various diagnostic-imaging modalities. (Request cases from technologist/ radiologists on specific modalities.) Ensure that all HIPAA regulations are followed.
• Meet with the Sales Manager and Director of Business Development at scheduled times to discuss marketing activities.
• Coordinate all details of healthcare programs and services for clients and patients.