Paid Search Specialist - Remote - Us

Welcome to Holland America Line, a premium cruise line dedicated to explorers, foodies and music lovers who want to explore the world on perfectly sized, refreshingly spacious ships filled with one-of-a-kind experiences.

We’re looking for an amazing Paid Search Specialist to fill this role. You’ll be responsible for supporting the paid search channel activation strategy for Holland America and champions Google Ads and Bing Ads best practices, betas and innovative features to drive business results that achieve optimal traffic and acquisition volumes. This person would provide search industry knowledge and improve day-to-day insights and outcomes across Holland America's Marketing and e-Commerce.

Here’s a summary of what Holland America Line is looking for in its Paid Search Specialist role. Is this you?

Responsibilities

• Collaborate with internal stakeholders and agency teams to ensure campaign builds meet media plan requirements
• Sets up and manage search campaign builds aligned to media plans
• Partner with web team on campaign tracking
• Reports on search KPIs and metrics for optimization and learning opportunities
• Ensures optimizations and test & learns are fed back for iteration of campaigns or future campaigns in coordination with digital and eCommerce team
• Develops robust paid search playbook in partnership with media director and Digital/eCommerce team
• Partner with sister brands to manage competition in market and swim lanes to achieve media rate efficiency and in-bound traffic volumes
• Provide input to the team with relevant considerations on market conditions, investment opportunities and consumer trends via search
• Identify opportunities for innovation tech tools and optimization impact

Please note that this position can be 100% remote, US only

Requirements

• Excellent knowledge of search planning fundamentals e.g., reach, frequency, channels, formats, etc.
• Proficiency using search campaign platforms including Google and Bing Ads and DoubleClick Search
• Google Ads Certification a plus
• Strong analytical skills
• Ability to work well with individuals at various levels in various departments within the company and with specific external resources
• Demonstrated critical thinking and problem solving
• 3+ years of experience in activating, managing, and optimizing paid search campaigns
• Excellent attention to detail and facility in working with numbers.
• Strong understanding of campaign set up, optimization, and reporting on search campaign platforms
• Experience with 3rd party bid management platforms
• Strong communication skills

What You Can Expect

• Health Benefits
• 401(k)
• Base Salary Range: $54,200.00 to $73,200.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
• Employee Stock Purchase Plan
• Tuition & Professional Certification Reimbursement
• Training & Professional Development
• Rewards & Incentives
• Cruise and Travel Privileges for You and Your Family

Our Culture…Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans With Disabilities Act (ADA)

Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected]

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