Paid Media Specialist Jobs

Here at Anaplan, we have reinvented how companies see, plan, and run their businesses. Our platform allows our customers to uncover new insights, connect their strategy to their plans, and work in ways they had not previously thought possible. We’re growing fast, constantly innovating, and couldn’t be prouder to help our customers move forward with confidence in a sophisticated and changing world.

We are looking for forward-thinking people who put customer experience at the forefront of every decision. Individuals who thrive on challenges and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings outstanding value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort. We believe that for ourselves and for our customers.

As an experienced PAID MEDIA SPECIALIST, your primary responsibility is to support the paid media programs to optimize the channels and assets for maximum results. You are adept in partnering with multiple cross-functional collaborators to align on objectives and needs for execution and can adapt quickly to evolving direction and priorities.

Your Impact

• A/B test different creative and tactics, share results and make optimizations
• Support paid efforts by managing and driving specific regional, partner, program and/or other ad hoc campaigns, particularly on LinkedIn, Google and Demandbase
• Work with regional teams and agency to identify relevant paid search keywords and develop localized ad copy creative, specifically in French, German and Japanese
• Partner with media agency to complete, lead and report on paid campaigns
• Review and analyze weekly and monthly results to communicate performance trends and find opportunities for improvement
• Maintain strong working relationships with key collaborators and other teams within marketing to enable integrated marketing strategies
• Assist with other paid media projects where vital such as building briefs and developing necessary creative assets to support larger marketing programs, performing various media campaigns in-platform, etc.
• Work with Web and Marketing Ops teams to efficiently, lead and optimize tags and UTMs
• Coordinate campaign builds to ensure seamless launches, including execution of media plans, creative assets, budgets & timelines, POs, target keywords and audiences, tags, URLs, objectives and critical metrics, supervising UTMs and other vital campaign criteria
• Collaborate with cross-functional partners across field marketing regions (AMER, EMEA, APAC), solutions marketing, demand generation, content marketing and web teams to develop and optimize paid media campaigns, search keywords, target audiences, and ads to drive high-quality leads, return on investment and other critical metrics

Your Qualifications

• Proactive approach
• Understanding of B2B customer buyer journey, ABM, B2B performance metrics such as leads, MQL, SQL and pipeline and how to optimize for best performance
• Proficiency in Excel (Pivot Tables, VLOOKUPs, etc.) and Powerpoint
• Knowledge and comprehension of other paid and owned channels and their roles in driving marketing objectives
• Experience with analytics platforms such as Adobe Analytics, Salesforce, etc to make informed, data-driven decisions, optimizations and recommendations
• Excellent communication, both verbal and written, are particularly important in developing relationships and maintaining efficient communication across the team
• Experience working across international markets and on localization efforts
• Strong understanding of optimization levers & testing approaches across media buying platforms
• Approximately 3-5 years of paid media experience in a media agency or in-house marketing team, ideally for B2B technology or SaaS products
• A passion for everything digital, with an active interest and understanding of online advertising industry trends and desire to learn new tools
• Adept at working autonomously, within team and partnering across teams
• Strong attention to detail to ensure accuracy of outputs
• In-platform experience leading paid social and programmatic campaigns, specifically on LinkedIn, Demandbase and The Trade Desk
• SEO and web experience a plus
• Experience with A/B testing
• Intellectual curiosity coupled with a highly analytical, data-driven approach in assessing what is working and where to drive improved performance
• Bachelor’s degree in business, marketing, or a related field
• Ability to prioritize and drive multiple simultaneous results to execution with minimal supervision in a fast-paced environment, working with cross-functional, geographically dispersed teams
• Hands-on experience running large scale, global SEM campaigns across geos & languages with major search engines including Google Ads and Bing

Our Commitment to Diversity and Inclusion

Build your job in a place that thrives on diversity, inclusion, and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.