Online Marketing Analyst Iii

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world:Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

The Digital Analytics Associate Manager will focus on maintaining and improving our analytics tech stack as well as supporting our product and marketing teams. They will be working cross-functionally to provide insights and create dashboards; support digital testing; inform MarTech and customer data integration roadmaps; and help tag, analyze, and optimize our customer behavior across all digital channels to drive sales. They will partner closely with our Ecommerce, Marketing, and Technology teams as well as our various vendors. Join our team and help lead the transformation of Taco Bell’s analytics and insights capabilities! The Digital Analytics Associate Manager will be part of the Digital Strategy team and report to the Analytics Manager.

The Day-to-Day:

• Oversee digital product analytics tagging, development, QA, and A/B test design and set-up across our first-party digital channels.
• Maintain our product analytics tools (GA360, GA4, Amplitude, Optimizely, ContentSquare) and manage our data hygiene and accuracy.
• Report on performance for marketing campaigns, traffic sources, digital content, and product usage.
• Provide customer journey insights to product and experience planning leads.
• Support Product and Marketing teams’ data, analysis, and reporting needs, understanding their goals to effectively inform decisions.
• Conduct issue troubleshooting and resolution in close collaboration with the engineering team and external partners and vendors.

Is This You?

• Able to think, plan, and execute resourcefully across multiple projects.
• Outstanding analytical, critical thinking, and organizational skills with high attention to detail.
• Bachelor’s degree (or MBA) in Business, Marketing, or quantitative discipline; or equivalent years of experience
• Passionate about customer-centricity and data-driven strategy, with the ability to effectively communicate and influence key stakeholders.
• At least 2+ years of experience in analytics, personalization tools, tag management solutions, and testing tools.
• Able to interact with management, work independently, and work cross-functionally in a collaborative environment.

Work-Hard, Play-Hard:

• Onsite dry cleaning, laundry services, carwash,
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Generous parental leave for all new parents and adoption assistance program
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Onsite gym with fitness classes and personal trainer sessions
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Onsite childcare through Bright Horizons
• Hybrid work schedule and year-round flex day Friday
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Tuition reimbursement and education benefits
• Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $82,400 to $117,590 annually + bonus eligibility + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees -Click hereto view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.