Marketing Writer Jobs

Role Description

ParentPowered is looking for a talented content writer with experience writing for an educational administrator audience. This is a a consulting position for a writer ready to generate compelling original content for our website. The goal of the website content is to engage and grow our audience.

The writer will be provided with topics and will be responsible for writing posts in alignment with the ParentPowered blog guidelines for length, tone, search engine optimization protocols, and overall style. The writer must be able to:

• Inform the story based on ParentPowered’s positioning and approach to family engagement
• Infuse the story with content that reflects the latest thinking on the selected topic
• Connect the content of the overall post back to the ParentPowered value propositions
• Create engaging stories aligned with specific keywords, which will be provided

To succeed in this role, you should be focused on generating and composing useful, interesting content that meets our guidelines and contributes to an increase in traffic and on site conversions. You should be creative, adaptable, and thoughtful with the ability to write in the ParentPowered voice and style.

Responsibilities

• Providing editorial support to other content generators
• Staying current on the education industry in order to maintain ParentPowered’s position as a thought leader. May include attending webinars or interviewing internal team members.
• Researching and generating 3 long-form posts (1500+ words) per month aligned to Blog Calendar assignments.
• Recommending outbound links from respected publications and organizations
• Recommending inbound links from other ParentPowered blog posts, CTAs, and other content

Requirements:

• Creativity and flexibility
• Proven experience writing long form web content, such as case studies and blog posts, to meet search engine optimization goals such as increasing content ranking, website traffic, and website conversions
• Ability to meet deadlines
• Strong understanding of the education administrator audience and the education community. Experience as a school or district administrator is a plus
• Experience using project management software to stay aligned with a project team
• Able to commit to a minimum of 6 months
• Proficiency with Google Docs, Frase, SEM Rush, or other SEO tools a plus
• Available for weekly team meetings on Fridays from 9:30am - 10:00am

Access the full position description at https://ready4k.com/jobs/