Marketing & Sales Coordinator Jobs

DEVILS LAKE CHAMBER OF COMMERCE AND DEVILS LAKE TOURISM

JOB TITLE: Marketing & Sales Coordinator

REPORTS TO: Executive Director

Description of Devils Lake Tourism: We are a non-profit organization that exists to promote the Devils Lake area as a destination for groups involved with conventions, trade shows, sporting events, as well as the leisurely travelers. We serve the hospitality industry, visitors, and local businesses who may benefit from visitor dollars. Essentially, we’re here to share with the rest of the world just how great our city really is.

Description of Devils Lake Chamber of Commerce: DLACC is a 501(c)6 organization whose mission is to partner with businesses and organizations to promote and advocate for the civic, economic, and social well-being of the Lake Region. Funding consists of membership investments and contracting with the NDDOT to oversee the operations of the Department of Motor Vehicle.

WHY WORK FOR THE DEVILS LAKE CHAMBER OF COMMERCE:The Devils Lake community is a unique destination that mainly targets anglers and hunters from all over the United States, with a great community nestled along the shores. Working at the organization charged with promoting the area is an excellent opportunity to embed yourself in the place you call home. Open communication, collaboration, respect and embracing new ideas is what we’re all about. The Chamber of Commerce offers excellent benefits including health, vision, and dental insurance, generous PTO and sick days, company paid cell and a family friendly environment.

ABOUT THE JOB:This hire will be the Marketing & Sales Coordinator with the Devils Lake Chamber of Commerce, and Tourism Division, serving the Lake Region Area. The marketing coordinator will lead the execution of the marketing plan and will create marketing concepts and strategy; execute marketing campaigns; create, manage and maintain all visual marketing assets; develop and manage overall organization editorial content calendar; and create and manage content for various promotional platforms (i.e., website, social media, e-newsletters, etc.).

Other duties include meeting sales solicitations and executions, and will provide backup for the NDDOT Department of Motor Vehicle.

DUTIES/RESPONSIBILITIES:

Marketing

oBuild and execute social media and digital strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

oMaintain and grow Devils Lake Tourism social media accounts (Facebook, Instagram, Twitter, Pinterest, TikTok). Develop content including but not limited to posts, blogs/relevant articles, photography, quizzes, videos, and promote events listings (both internal and external).

oPut together short videos highlighting events, recreation and around town.

oMaintain & update the devilslakend.com website, including photos and all other information on hotels, attractions, restaurants and members.

oContribute to blog posts and participate in other content creation

oCreate, place & track publicity concerning the Devils Lake Chamber and CVB activities

oAssist in maintaining an up-to-date database in the CRM system, currently “Simpleview”

oRespond to incoming media inquiries

oWork as a team to develop and implement PR strategies including proactive media kits and press packages as well as plan and host familiarization tours for media and writers

oCreate weekly e-newsletter for leisure subscribers and bi-monthly e-newsletter for local hospitality industry and Tourism partners

oMaintain photo and video library assets for internal and external use.

oKeeps up to date with emerging industry developments and trends and competitor campaigns.

oHelp identify social media KPI’s, track the performance of posts and campaigns launched, and monitor customer engagement to optimize future campaigns and content.

oMonitor and follow the Marketing Budget and Marketing Calendar as created and approved by the Executive Director. This includes correspondence with staff and vendors, and meeting deadlines.

oPrepare result reports by collecting, analyzing, and summarizing data

Meeting Sales

oWork with the Executive Director to solicit meeting opportunities to create overnight bookings

oWorks with meeting organizers while in town to make sure needs are met

OPERATIONS & OTHER RESPONSIBILITIES:

oMaintain a knowledge of current marketing strategies through various professional development opportunities

oAttend travel & trade shows as needed per the Marketing Budget

oHelp the City of Devils Lake with any marketing needs as they arise, at the direction of the Executive Director

oMonitor marketing budget and reports needs or concerns to Executive Director

oAnswer incoming calls and greet walk-in visitors when needed

oBackup the Motor Vehicle Department

oMust be able to perform duties as assigned.

JOB REQUIREMENTS:

oProficient in the use of computers and related equipment, hardware, and software applicable to area of assignment, specifically Adobe Create Suites (Photoshop, InDesign, Illustrator and Premiere), Video creation software and the Microsoft Office Suite

oVarious marketing platform experience (Hootsuite, WordPress, etc.)

oExperience with DSLR video cameras and other video equipment

oExperience using digital marketing platforms (Google AdWords & Analytics, Facebook Business Manager, etc)

oStrong writing skills, an impeccable sense of grammar, and attention to detail

oStrategic and creative thinker who can conceptualize about visitor experiences on a big picture level

oSkill in establishing and maintaining effective working relationships with employees, management and outside agencies and stakeholders.

oSkill in organizing workflow and managing multiple projects.

oAbility to work in a team environment

oMust be willing to travel

oAbility to work under deadlines.

oAbility to write clear, concise reports and business correspondence.

oMust have a reliable vehicle, a valid North Dakota’s drivers license and proof of insurance to attend off-site programs and events as well as travel out of the city limits.

oSome nights and weekends will be required, with advanced notice.

oOpen to working on other projects as they arise

oFamiliarity with and a love for the Devils Lake community

oAll requirements are subject to change over time

oKnowledge of Fishing and hunting preferred but not required

COMPENSATION AND BENEFITS:

oSalary range $40,000-$45,000 DOE

oBenefits include 10 paid holidays, vacation, and sick leave, a SIMPLE IRA matching retirement program, Blue Cross Blue Shield of ND health, dental and vision (75% of single plan paid), clothing allowance and a range of professional development opportunities.

HOW TO APPLY:

Letters of Interest and a Resume can be submitted to Suzie Kenner at [email protected] or PO Box 879, Devils Lake ND 58301