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Marketing Manager Jobs
Company | University of Maryland Medical System |
Address | Towson, MD, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-08-16 |
Posted at | 9 months ago |
Company Description
- Provides project management support for advertising campaigns, collateral materials, interviews and other creative products, content for the Web site and other marketing and communications initiatives.
- Oversees the organization’s website, including content development, editing, technical modifications, and relationships with outside contractors.
- Assists Director with preparation of reports to illustrate the market position of the service line, affiliate hospitals and outpatient practice locations. Help determine the ROI for marketing campaigns. Research and understand and apply consumer demographics/prevalence of disease information to achieve marketing goals.
- Works in conjunction with physician marketing staff to develop and implement a physician marketing plan each year to boost referrals to UMMS and its local organizations through outreach, marketing and communications activities.
- Provides editorial management services as needed for promotional and educational materials including creating concepts, writing brochures and other related materials as well as overseeing the creative aspects of design and printing, developing editorial content, managing writers, writing material, and coordinating distribution and mailing of newsletters.
- Plans and participates in special events for both internal and external audiences as needed.
- Performs related duties as required
- Plans, develops, implements and markets new programs/services based on department goals and objectives, hospital growth needs, established priorities, regulatory environment, etc. Assists Director with planning, budgeting and implementation of specific campaigns, advertising materials and special events.
- In collaboration with Director of Marketing and Communications, helps to develop the organization’s image “positioning” that reflects its mission, strategic direction and health care environment. Assists in development of annual corporate communication and marketing plans in collaboration with the Director and the University of Maryland Medical System (UMMS).
- Assists the Director with media relations and attendant programs, including the initiation or coverage or response to request from newspaper, magazine and electronic media representatives.
- Assists in the production of publications and attendant programs including collateral and special projects. Assists in the coordination of the layout, design, writing, editing and production of brochures, marketing communication pieces, ad copy and collateral marketing materials for internal and external consumption.
- Three (3) to Five (5) years of experience in marketing or communications (preferably health related) that includes knowledge of multiple marketing vehicles required.
- Bachelor’s degree in in marketing, communications, or a health related field required, Master’s degree preferred.
- Familiarity with the health care industry.
- Highly effective oral and written communication skills are required to work with outside vendors/ contractors, various supervisory, senior management and administrative staff throughout the Medical Center and with external customers.
- Demonstrated creative writing capability required.
- Demonstrated ability to proofread marketing materials and documents.
- High level of proficiency and demonstrated effectiveness in problem solving and implementing new programs related to increased departmental and organizational efficiency.
- Demonstrated effectiveness in creating and executing a marketing and communication plan in a highly complex environment required.
- Familiarity of a customer relationship management system and content management system.
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