Marketing Manager - House Of Sport

202309013

House of Sport by Dick’s Sporting Goods is more than just a store. It is a destination, an experience, a place where athletes can experiment and play. A retail store devoted to sport where our community can gather and be inspired. We are fundamentally changing retail by elevating these experiences, delivering first in class service, obsessing over our athletes, inspiring our teammates, and challenging retail norms.

We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping athletes to achieve their dreams.

If you are ready to obsess over the athlete and make a difference in your community, apply to join our team today!

Overview

ROLE RESPONSIBILITIES:

GREAT PLACE TO SHOP

• Starts each week by driving conversations and holding working sessions to develop a plan of attack for the previously aligned seasonal strategies to plan weekly tactics; Ensures execution and evaluation of all store level marketing activities, partnerships, and initiatives.
• Strong background in social media management, content creation, promotions and ad generation. Must be able to identify analytics to use in audience targeting and ad reach.
• Determine seasonal and non-seasonal holistic marketing plans for retail concepts.
• Strong navigation and development of promotional materials subject, but not limited to – monthly in-store calendars and digital screens, flyers.
• Plans, organizes, and controls marketing goals, highlighting important dates for the team and reoccurring events. As events approach, supports the leadership team using effective tools and processes to achieve key milestones.
• Assist in the creation and copy of all event activations, on AnyRoad scheduling platform.
• Manage comprehensive marketing calendars across all categories for location and partner closely with internal stakeholders to ensure alignment and accuracy.
• Focuses on the strong connection between athlete satisfaction and teammate engagement in collaboration with leadership team; leverages insights to drive a culture that equally prioritizes the teammate experience and hassle-free shopping while planning developing brand awareness.

GREAT PLACE TO INVEST

• Partner with the DICK’S Foundation to drive Sports Matter initiatives, creating a focus on the impact we’re making in youth sports.
• Support community partnerships, focused on building partnerships within the community and leveraging these partnerships to create experiences and events.
• Evaluate internal store communications to influence optimal channels to reach teammates and athletes.
• Product marketing – plan and execute new product launches, value proposition development for ‘focus funds’ – developing compelling communications and delivering these through the marketing mix (events, emails, communications, collateral, digital, PR)
• Evaluate donation and sponsorship requests while working in conjunction with Sponsorport program.
• Collaborate with cross-functional teams from across the organization to test, launch, provide point of view on marketing efforts and support growth initiatives.
• Generate revenue opportunities through expertise/product trial strategies and events.
• Create, develop and lead campaigns for external audiences to support the Company's brand campaigns, special events, community marketing and PR, celebrity and entertainment relations, vendor activations communication and events.
• Helps drive marketing campaigns, outlines marketing strategies and planning processes for the House of Sport location.

GREAT PLACE TO WORK

• Adhere to established policies and procedures related to safety, loss prevention and standard operating procedures, as well as to laws and guidelines of external governing entities.
• Oversee the development of meaningful and purposeful experiences within House of Sport to elevate services, experience and proof of concept.
• Ability to work in an ever-changing environment that’s fast-paced and at times always evolving.

COMMUNITY INVOLVEMENT

• Takes time to gain a deep understanding of both industry and competitor trends.
• Builds direct relationships with local leaders and partners with them to serve, give back, and create job opportunities within the community.
• Creates a store environment where everyone feels welcome and safe.

Qualifications

• Bachelor's Degree in Business, Management, Communications, Marketing or related area
• Bachelor's Degree in Business, Management, Communications, Marketing or related area
• Product management certification is of strong consideration
• 3-5 years experience in marketing, public relations, events, social media marketing experience
• 3-5 years experience in marketing, public relations, events, social media marketing experience
• Product management certification is of strong consideration