Marketing Director Jobs

Director of Marketing

Department: Marketing

What Sets Us Apart

At UMortgage, we have a customer-centric, service-based approach. We primarily focus on home purchases, providing an emphasis on consumer education, real estate agent relationships, and a personalized experience for home buyers. Our goal is to empower our team members to provide a best-in-class experience at all times while prioritizing long-lasting relationships.

What We Need

UMortgage is seeking a dynamic and strategic leader to join our team as the Director of Marketing. As our Director of Marketing, you will be a key player in shaping our marketing strategy and leading a talented team towards achieving our business objectives. With your analytical mindset and customer-centric approach, you will identify innovative marketing opportunities, develop compelling campaigns, and collaborate with cross-functional teams to ensure seamless execution. If you thrive in a fast-paced environment, are passionate about leveraging data-driven insights, and have a knack for building brand affinity, we want to hear from you.

What You’ll Do

• Oversee the Marketing Team Leader as a direct report to generate and drive marketing strategies that align with business goals, increase lead generation, and enhance adoption of existing campaigns.
• Ability to work with delivery partners and appropriately delegate needs for project completion.
• Develop strategies and create customer journeys to set direction and provide structure to team members.
• Monitor user adoption and utilize analytics to enhance existing and create new customer journeys.
• Additional responsibilities related to business needs.
• Provide clear and direct feedback to enhance the quality of projects and encourage professional development for team members.
• Develop national campaign strategies that align with the company’s goals and priorities for both brand and Loan Originator audiences.
• Research, monitor, and communicate the competitive landscape on a regular basis and refine strategy in response to trends.
• Maintain detailed timelines, project plans, and hours budgeted for project deliverables and key milestones.
• Ability to identify multiple personas and develop customer journeys that align with a user’s interactions.
• Work with key project stakeholders to initiate campaign kick-off and move projects forward.
• Responsible for analyzing campaign results and making recommendations to enhance future programs and projects.
• Experience leading creative teams to properly prioritize and produce content for the UMortgage brand, Loan Originators, and other stakeholders.
• Strong ability to design customer journeys that are focused on adoption and engagement of the user.

What You Need

• Experience creating and executing marketing plans and materials.
• Ability to create, manage, and successfully execute multiple, simultaneous project plans and schedules.
• Leadership and organizational skills.
• Ability to manage and prioritize multiple projects under tight deadlines in ambiguous environments while still driving towards results.
• Must have excellent verbal and written communication and interpersonal skills, a positive attitude, and the ability to thrive in a collaborative fast-paced environment.
• Bachelor’s degree required in Marketing, Business, or related field.
• Experienced in deploying successful national marketing campaigns through a variety of organic and paid channels (social media marketing, ppc, content curation, direct mail, digital advertising, industry media, etc.).
• Experienced in leading creative teams within the Marketing space.
• Must be adaptable, accountable and deadline driven.
• Must be an experienced communicator with solid project management skills.
• Experience with Product Marketing and a strong focus on user adoption and engagement.
• Strong sense of ownership and accountability.
• 5-7 years of experience in marketing/brand management or related field required.
• Must exhibit a strong understanding of the latest marketing trends.

Physical Requirements

The physical requirements described here are representative of those that must be met by an employee in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to stand, sit, and walk for extended periods of time
• Requires close vision, distance vision, peripheral vision, color vision, depth perception, and ability to adjust focus
• Includes frequently reaching with hands and arms, and using hands to handle and feel
• Must be able to perform activities with repetitive motions
• Must be able to work in an environment with variable noise levels