Marketing Data Analyst (Id:43514)

As a Marketing Data Analyst, you will play a critical role in leveraging data-driven insights to optimize marketing strategies and drive business growth.

Successful candidate will report directly to the Senior VP of Marketing. This is a fully remote position.

Role & Responsibilities

• Analyze marketing data: Collect, organize, and analyze marketing data from various sources, including but not limited to digital campaigns, website analytics, social media, email marketing, and CRM systems.
• Performance tracking: Monitor and track marketing campaigns, conversion rates, lead generation, and other key performance indicators (KPIs) to assess marketing performance and optimize strategies.
• Reporting and visualization: Develop and maintain dashboards, reports, and visualizations using Tableau and advanced Excel techniques to communicate key metrics, performance, and trends to stakeholders.
• Data quality and integrity: Ensure data accuracy, consistency, and integrity by implementing data cleansing and validation techniques.
• Data modeling and segmentation: Conduct advanced data modeling and segmentation analyses to identify target audiences, customer segments, and personalize marketing campaigns.
• Generate actionable insights: Identify trends, patterns, and opportunities within the data to provide actionable insights and recommendations to improve marketing effectiveness and ROI.
• Collaborate with cross-functional teams: Work closely with marketing teams, sales teams, and other stakeholders to align marketing analytics initiatives with business objectives and support data-driven decision-making processes.
• Stay up to date with industry trends: Keep abreast of industry trends, emerging technologies, and best practices in marketing analytics to enhance the effectiveness of marketing strategies.

Required Skills & Experience:

• 5+ years of experience in B2B marketing, preferably marketing analytics
• Great attention to detail and ability to manage multiple projects simultaneously
• Experience working with CRM systems (preferably Salesforce) and marketing automation platforms
• Knowledge of digital marketing channels, metrics, and best practice
• Strong analytical skills with the ability to interpret complex data sets and generate actionable insights
• Familiarity with data modeling, segmentation, and statistical analysis techniques
• Excellent communication skills to effectively present and communicate complex data insights to non-technical stakeholders
• Relevant experience and/or certifications in Marketo, Tableau, advanced Excel, SFDC (Salesforce), SalesLoft or Outreach

About Versique

Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in it’s pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.