Marketing Coordinator & Brand Ambassador

Marketing Coordinator & Brand Ambassador

Company Description

Deejays BBQ Ribs and Grille, founded in 1980 in Weirton, WV, was sold to Mt. Nebo Foods in 2021. In the short time since it has expanded to 4 locations in the Tri-State market, and our fifth location will open in September 2023 with more to come!

The Marketing Coordinator will be responsible for developing, implementing, and tracking marketing programs that increase brand exposure and build restaurant and catering sales in the Tri-State Area

The Marketing Coordinator position requires a thorough understanding of business and marketing strategy and that person will become the Brand Ambassador for Deejays BBQ Ribs and Grille. The ideal candidate will possess excellent communication skills with restaurant staff, vendors, food writers and bloggers, newspapers, local businesses, and the community. It also requires the ability to project manage, multi-task and problem-solve in a fast-paced environment.

Job Duties

• Collect and analyze data to improve marketing programs
• Manage online reputation by responding to reviews left on all social platforms
• Partner with Restaurant & Catering Managers to plan and execute sales-building activities that will build relationships, which will increase customer count, check average and outside sales
• Establish goodwill and build relationships within the community
• Coordinate partner, community, vendor relationships, and charitable donations
• Plan and execute marketing events in coordination with restaurants
• Must clearly be able to demonstrate growth in sales because of marketing efforts
• Deploy web, social media, email, collateral, merchandise, Mobile App, loyalty program, and other communications effectively with the corporate support team
• Assists and/ or completes additional tasks as assigned
• Understand and communicate marketing strategy and objectives to the operating partners, restaurant management, and staff
• Identify and capitalize on strategic partners that complement the restaurant brand

QUALIFICATIONS

• Bachelor’s degree in Marketing, or similar discipline preferred.
• Management of a professional blog for an organization and/or business
• Proof of eligibility to work in the United States
• Self-starter with a positive "can do" attitude.
• Superior knowledge of Social Media landscape, networks, toolsets
• Must possess an entrepreneurial spirit and be creative and innovative with marketing approaches. Prior experience working in a fast-paced, busy, and somewhat stressful environment, is preferred
• Knowledge of online technology and implementation with a particular interest in blogs, social networks, virtual worlds, wikis, mobile, and other emerging trends- including but not limited to Facebook and Twitter, Instagram, WordPress etc.
• 1-3 years of professional experience in Marketing, Public Relations, Sales,or Advertising with a demonstrated track record of driving results
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
• Industry experience in managing and marketing fast-casual restaurant concepts and openings is abig plus
• Valid Driver’s License required
• Proficient in Windows Office, Microsoft Office, Mac OSX, PowerPoint

Additional Skills

• Detail oriented, self-motivated with a strong ability to multi-task
• Must be innovative, organized, efficient, and able to prioritize multiple projects while working with a team
• Exceptional analytical and organizational, interpersonal, and written communication skills
• Dedication to providing exceptional customer service
• Must have a flexible schedule with being open to working weekends, holidays, and at specific restaurant locations.
• Creative, and independent with strong attention to detail
• Strong work ethic and self-starter who is a team player and comes with a can-do attitude
• Ability to assess business goals, market requirements, customers, challenges, and opportunities within the area and input that knowledge into the creation of programs, etc.
• Excellent time management and organizational skills
• Effective communication skills to present to all levels of an organization in a professional manner.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills.