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Program Coordinator Ii (Internal)
Recruited by State of South Carolina 1 year ago
Address Columbia, SC, United States
Marketing Communications Coordinator Jobs
Company | South Carolina Aquarium |
Address | Charleston, SC, United States |
Employment type | FULL_TIME |
Salary | |
Category | Non-profit Organizations |
Expires | 2023-10-02 |
Posted at | 8 months ago |
You don't have to be a marine biologist to make a difference!
- Attends Aquarium outreach or events that promote programs or initiatives within designated focus areas.
- Responsible for managing the process flow for projects, campaigns, programs and/or events for multiple departments or designated focus areas to ensure efficiency.
- Acts as an internal communicator responsible for attending departmental meetings and providing communication, support and strategic planning for upcoming initiatives or activities.
- Serves as the primary editor for projects within designated focus areas and follows appropriate processes for approval prior to external distribution.
- Responsible for collecting, writing, producing, and distributing Aquarium content that reinforces strategic initiatives and mission.
- Utilizes analytical and reporting software to create and share performance data pertaining to website, social media and e-communications.
- Assists in researching and identifying new growth strategies and trends, as well as business opportunities or partnerships, to increase brand awareness among targeted audiences.
- Liaises with key partners and vendors, as well as Aquarium program or project managers, to market the Aquarium's strategic initiatives and programs.
- Develops routine content for our multi-site social media platform (inclusive of Instagram, TikTok, Facebook, Twitter, LinkedIn).
- Works with social media lead on management of the Aquarium's social channels - including audience/platform maintenance, continual assessment of effectiveness and subsequent changes. Displays commitment to staying ahead of trends to keep the primary communication tool with the public relevant and continuously adding value.
- Attends Aquarium events that support departmental or organizational initiatives such as After Hours, member events and other evening or weekend events.
- Works with Senior Manager of Strategic Communications to develop and implement comprehensive communication strategies to continue to grow the Aquarium's audience and engagement - which may include print, video storytelling, social media, email, blog, signage, press releases and other forms.
- Works with Senior Manager of Strategic Communications to create reporting plans in order to test and measure success of marketing initiatives and produce regular performance reports.
- Other duties as assigned.
- Occasional night and weekend project work.
- Develop a good working relationship with vendors and community partners.
- Must possess a strong knowledge of marketing practices.
- Ability to stay positive while working in a fast-paced, ever-changing environment.
- Excellent project management skills for big picture and granular planning.
- Must possess basic working experience with Microsoft Desktop O.S. and Office.
- Self-starter; takes initiative; and ability to work independently and as part of a team.
- Strong writer with excellent communication and interpersonal skills.
- Working knowledge of natural search and content marketing.
- Must possess basic working experience with photography and video.
- Excellent written, verbal and analytical skills.
- Work experience in an owned media role.
- Experience with social media platforms.
- Bachelor's degree in marketing, communications, public relations or related field.
- Nonprofit experience preferred.
- 3 years of relevant professional experience.
- Valid Driver's License
- Requires on call duty managing social media accounts.
- 70% of work requires typing on keyboard.
- Office environment.
- May require late nights or weekend work.
- May require overnight travel. Also, may require conference travel.
- Some repetitive work.
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