Marketing And Programming Manager

Yearly

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. www.highgate.com.

the goodtime hotel is a newly developed mixed-use project designed Morris Adjmi and Ken Fulk offering over 45,000 SF of ground floor and retail opportunities in the heart of Miami Beach. The modern, expansive storefronts can accommodate configurations ranging from 500 to 5,000+ SF of purpose-built retail space with frontages along Washington Ave., 6th St. and 7th St. - providing unparalleled branding exposure to the millions of tourists who visit Miami each year.

The Marketing, Activations, and Programming Manager is accountable for conceiving, executing, and overseeing a diverse array of marketing initiatives spanning digital marketing, social media, public relations, creative services, website administration, partnerships, and email marketing, all aimed at achieving exceptional outcomes. This role demands close collaboration with key departmental leaders to craft innovative collateral, seasonal packages, and programming. A paramount objective is to conceptualize distinctive activations and cultivate partnerships with both internal and external stakeholders, elevating the guest experience across the property.

A central focus of this role is to construct and manage marketing strategies that align with organizational goals and elevate the hotel's brand perception. This entails analyzing customer feedback, market dynamics, and competitive landscapes to formulate effective marketing strategies. Furthermore, the Marketing, Activations, and Programming Manager will play a pivotal role in coordinating and executing all marketing, advertising, promotional endeavors, and social media campaigns.

Marketing Strategy and Agency Management

• Manage all in-hotel messaging for guests, including front desk signage, in-room collateral, entertainment guides, on-hold messages, and in-room videos.
• Manage the PR agency to establish hotel talking points, arrange media interviews, and provide innovative information for ongoing and seasonal news opportunities.
• Collaborate with the Design team to create branded materials and hotel content, encompassing items like signage, key cards, in-room TV content, and hotel collateral.
• Oversee the hotel's social media agency, guiding content calendars, influencer stays, and social advertising strategies.

Partnerships and Collaborations

• Identify and engage co-marketing companies that align with the hotel's brand to initiate buzz-generating programs or events.
• Develop and curate unique lifestyle programming in coordination with the hotel operations team, suitable for PR articles and social media content.
• Foster strategic marketing partnerships, promotions, and programs with local businesses, music, arts, fashion, and design entities to elevate the brand and guest experience.

Digital Marketing and Collaboration

• Collaborate with various departments, including Operations, F&B, and Sales, to execute promotions and campaigns targeting in-house guests, local customers, and loyal patrons.
• Work alongside the Head of Ecommerce and Director of Revenue to manage the hotel's digital marketing agency, email marketing, paid search budgets, and monthly reporting.

Event Management and Compliance

• Ensure compliance with Marketing and Brand Standards within the hotel environment.
• Organize special events designed to generate press coverage and PR visibility.
• Manage brand agencies for additional collateral design, printing, and promotional needs.

Internal Communication and Reporting

• Must be skilled in Delphi, Opera, Microsoft Suite and Company approved spreadsheets and word processing.
• Attend Manager Meetings to effectively communicate strategies, tactics, and measurable outcomes to the hotel team.
• Supervise PR agencies daily, ensuring timely execution of objectives, strategies, and roadmaps.
• Must have a valid driver’s license in the applicable state.
• Implement regular tracking mechanisms to evaluate the results of initiatives.
• Experience A minimum of 6-8 years of progressively responsible marketing experience within the hospitality industry, including at least 3-5 years in a leadership role such as Sales Manager, Marketing Manager, or similar. Proven experience in hotel marketing is essential.
• Education A bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field is required. An advanced degree or relevant certifications would be advantageous.