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Manager - International Marketing
Company | The Wendy's Company |
Address | Miami, FL, United States |
Employment type | INTERN |
Salary | |
Category | Restaurants |
Expires | 2023-10-13 |
Posted at | 7 months ago |
What you'll do
- Support quarterly business reviews with franchisees and take a leadership role in reviewing results of advertising and promotional activities, determining if 3 green criteria (consumer, financial, operations) were met for all initiatives.
- Participate in franchisee marketing boards (WMAB) and assist in ensuring meetings are well run, productive and result in greater alignment and results.
- Work with brand and advertising team and local agencies to ensure FZs understand brand standards and are held accountable to upholding them as they achieve their annual business objectives.
- Work with cross-functional teams on menu innovation, menu optimization, and elevation of standards. Gain franchisee alignment on innovation plans and priorities.
- Develop launch / relaunch plans for assigned markets within LAC, ensuring cross-functional collaboration and alignment of senior stakeholders (line manager, CMO, VP LAC).
- Develop annual brand plans and execute agreed upon marketing campaigns for assigned countries, including assessment and planning for new markets.
- Knowledge of the competitive environment and impact of the economic landscape.
- Ability to build relationships, manage and influence franchisees, and cross-functional peers to achieve strategic objectives.
- Bachelor's Degree is required.
- Essential skill sets would include strategic orientation, flexibility/adaptability, leadership and problem solving.
- Must be Bilingual - Spanish & English both speaking and writing.
- Knowledge of brand marketing strategy, media, innovation protocols, research and financial acumen. Experience of multi-market international role/environment and leading cross-functional teams.
- MBA with +5 years of experience and knowledge of QSR is strongly preferred.
- NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.
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