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Local Marketing Associate Jobs
Company | sweetgreen |
Address | Miami, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Food and Beverage Services |
Expires | 2023-09-20 |
Posted at | 8 months ago |
The Local Marketing Associate is responsible for generating awareness, increasing sales, building community and building brand relevance in our Miami market, with potential for increased management of regions over time. This person will be responsible for executing local marketing strategies in support of national initiatives, creating a local community presence in each market and working directly with the Marketing and Operations teams to execute on playbook tactics.
- Develop and execute hyperlocal marketing plans for assigned markets that generate awareness, sales, community and brand awareness
- Collaborate with NRO marketing team on community strategy to support new openings
- Network and develop community on an ongoing basis; build strong relationships to form partnerships and keep sweetgreen top of mind across all assigned markets
- Conduct competitive analysis for the brand in local markets. Keep a consistent pulse on the industry, customer experience and relevant players while proactively presenting opportunities to internal Support Center Marketing and Operations stakeholders
- Ensure store teams are compliant with designated marketing playbooks; assist with ongoing reinforcement
- Work closely with General Managers, Area Leaders, and Regional GMs on a day-to-day basis to keep informed on marketing initiatives, review results connected to the business and optimize any go forward
- Lead local activations across markets
- Manage associated marketing and discount budgets to plan
- Detail oriented but big picture thinker; good at strategy and great at execution
- Ability to travel consistently across the region and to other markets in line with expansion
- Hustler! Likes to be on the go and can be scrappy to get it done
- Ability to work well independently and remotely from Manager and other peers
- Excellent project management, organization, communication skills
- Ability to form strong connections in local markets
- Lives and breathes the brand, culture, mission of sweetgreen
- 3-4 years of experience in marketing, brand, community
- Competitive pay + bonus plan based on performance
- Complimentary sweetgreen
- Free sweetgreen swag
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- A clear career path with opportunities for development, both personally and professionally
- Flexible PTO, because we respect the need for work/life harmony
- Health, dental + vision insurance
- 401k
- To live the sweetlife and celebrate your passion + purpose
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