Intern, Digital Marketing Jobs

The Opportunity

We are seeking a talented and enthusiastic Digital Marketing Intern to join our dynamic marketing team. As a Digital Marketing Intern, you will report to the Marketing Strategist and work closely with the Email Marketing Specialist and Advertising Manager to support our mobile, advertising, and email marketing initiatives. This is a valuable opportunity to gain practical experience in email marketing and advertising strategies, execution, and analysis within a fast-paced and collaborative environment.

In This Role You Will

Mobile

• Help maintain the SMS subscriber database and assist with list growth strategies
• Assist in segmentation efforts to ensure targeted and personalized SMS communications
• Conduct quality assurance checks to ensure accurate links, formatting, and recipients
• Assist in the creation, scheduling, and deployment of SMS marketing campaigns.
• Stay updated with mobile marketing best practices, trends, and industry standards
• Monitor SMS performance metrics, such as open rates, click-through rates, and conversions, and provide analysis and insights

Email

• Collaborate with cross-functional teams, including design and content, to ensure cohesive and effective email campaigns.
• Collaborate with the Email Marketing Specialist to develop engaging and compelling email content and visuals.
• Assist in managing the email marketing calendar, ensuring timely and consistent delivery of campaigns.
• Assist in the creation, scheduling, and deployment of email marketing campaigns.
• Stay updated with email marketing best practices, trends, and industry standards.
• Assist in segmentation efforts to ensure targeted and personalized email communications.
• Monitor email performance metrics, such as open rates, click-through rates, and conversions, and provide analysis and insights
• Conduct quality assurance checks to ensure accurate links, formatting, and rendering across different email clients.
• Help maintain the email subscriber database and assist with list growth strategies.

Advertising

• Assist with asset trafficking and vendor payments to ensure all purchased media delivers in full, billing is paid and Advertising spend is reconciled monthly
• Perform detailed sports, and entertainment industry research focused on (but not limited to) professional teams, live entertainment venues, sponsorship trends, digital and social activation trends, and more.
• Assist in the creation, implementation, and optimization of paid advertising campaigns across platforms such as Google Ads, Facebook Ads, or other relevant advertising networks.
• Monitor and analyze campaign performance metrics, such as impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
• Implement qualitative and quantitative research best practices for the department to amplify our advertising voice and execution in the marketplace
• Stay updated with industry trends, best practices, and platform updates in paid advertising
• Analyze campaigns & data sets to identify narrative trends, actionable insights and deliver performance reports
• Collaborate with the Advertising Manager to develop effective ad copy, target audience segments, and ad visuals.
• Assist with on-site activations, Retail communications and Local Lead Generation initiatives

General Marketing

• Help to document department processes
• Help to develop engaging and persuasive marketing for campaign initiatives
• Support the marketing team in daily administrative tasks

The Experience You Will Bring

• An understanding of mobile, email marketing and advertising principles and best practices
• Growth and learning mindset with a curious, can-do attitude.
• Excellent verbal and written communication skills.
• Familiarity with email service providers (Marketing Cloud is a plus)
• Professional drive, positive attitude and demonstratable strong character.
• Solid understanding of different marketing techniques
• Graduated with a degree in marketing or communications from accredited university of school
• Understanding of paid advertising principles and platforms (e.g., Google Ads, Facebook Ads).
• Familiarity with analytics tools, such as Google Analytics or similar platforms.
• Attention to detail and the ability to manage multiple tasks and priorities.
• Excellent knowledge of MS Office/ Microsoft 365.

What We Offer

At the Memphis Grizzlies, we strive to provide a fun, diverse, and rewarding work environment for all team members. In addition to offering a competitive hourly wage, we have other great benefits and perks.

Discounts and Perks

• Team Store Discounts
• Company Swag
• Flexible scheduling around your availability
• Discount game night meals and snack program
• NBA Sponsored Discount Programs
• Employee Discounted Hustle Game Tickets
• Employee Recognition and Years of Service Awards
• Discount parking
• Employee Referral Bonuses

Memphis Basketball LLC is an equal opportunity employer. We are committed to treating all applicants and team members fairly based on their abilities, achievements and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity or any other classification protected by law.