Insights Performance Analyst Jobs

Limetree

Join Limetree, a rising star in the marketing landscape, and become an integral part of our journey. With two consecutive appearances on the Inc 5000 fastest-growing companies list, proven performance, and a portfolio of patents, we are a company driven by innovation and poised for continued growth.

About Us

While we've experienced tremendous success, our growth, innovation, and in-market performance make it so the opportunity to join our team has never been better. That's why we're not just searching for employees, we're seeking collaborative partners who will directly contribute to our ongoing expansion.

At Limetree, we combine data and behavioral science to create a powerful marketing approach. We're pushing the marketing space forward via solutions that genuinely integrate these two sciences and establish a new marketing intelligence and performance standard. Whether analyzing data-driven results or dissecting consumer behavior using behavioral science, our goal is to continually elevate our knowledge and performance for our clients.

Our team thrives on flexibility and creativity, and our debt-free position enables us to reward excellence and invest in innovation. By delivering value to our clients, we believe growth is a natural outcome - a principle we consistently prove.

Insights Performance Analyst at Limetree, LLC. (Remote)

Join our team as a Marketing Performance Insights Analyst and be the driving force behind

translating data into actionable insights. This role has an open career path and opportunity due

to its connection to harnessing data-driven information to uncover client performance metrics

and guide strategic decision-making. Your role will bridge our strategy department and data

teams, ensuring insights are generated, thoroughly understood, and fully utilized. This is not a

“backroom” role, but rather a seat at the table with our team as we push to use insights and

reporting to consistently improve marketing performance for our clients.

Responsibilities

• Create and present comprehensive performance reports to clients, articulating the "why" behind data-driven strategies.
• Utilize SQL and Python to access and analyze data within the Snowflake and/or DataBricks environment.
• Work with data scientists and analysts to optimize targeting, list generation, and performance measurement methodologies.
• Collaborate with cross-functional teams (specifically our strategy, account, and data organizations) to identify client and Limetree needs, while extracting and interpreting performance data, encompassing lead generation, customer attribution, retention, and engagement strategies.
• Develop and implement strategies to transform data into actionable insights for clients, anticipating data asks throughout campaign development through reporting.
• Foster a deep understanding of statistical analysis techniques to connect research insights to tangible performance outcomes.
• Translate quantitative research data and findings into performance-related insights to enhance our marketing strategies.

Qualifications

• Previous exposure to quantitative research and the ability to connect insights to performance outcomes.
• Strong understanding of statistical analysis methods and their application in marketing performance metrics.
• A minimum of 3-5 years of experience in developing solutions that have been able to be applied across marketing with proven performance, with a preference given to solutions that drove growth in a B2B services-driven company.
• First and foremost, be a great teammate willing to proactively step up when needed.
• Proficiency in SQL and/or Python, with the ability to work within Snowflake and/or DataBricks.
• Leadership experience in guiding data teams toward generating impactful insights.
• Excellent communication skills to convey insights to both technical and non-technical stakeholders.
• Proven experience in translating data into actionable insights, preferably in a marketing, business, or data analysis role. Specifically, experience with B2C direct marketing, including research, traditional, and digital methods, is preferred.
• Bachelor's degree in Marketing, Business, Data Science, Statistics, or a related field.
• Detail-oriented and proactive problem solver, committed to identifying growth opportunities.
• Exceptional analytical mindset that can transform complex data into clear, concise insights.

Candidates should fit in with a friendly, family-flexible team that enjoys supporting each other as we tackle some cool problems.

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