Influencer & Social Media Manager (Drizly)

Who We Are

About the Role

What You'll Do

• Lead strategy for social channels to deliver against key business, brand, and social objectives
• Collaborate closely with the strategic partnerships team to create content and opportunities to develop compelling content that integrates our partners
• Serve as internal SME for our customers, educating both internal and external partners on effective tactics and feedback heard from customers through social listening
• Plan and manage the development, posting, and ongoing management/optimization of the social media calendar, with a core focus on Instagram, Twitter, Pinterest, Facebook, and Twitter
• Bring brand collaborations to the table and own those relationships.
• Lead creative development for Drizly’s social channels, partnering with internal creatives and external agencies to create breakthrough content and marketing opportunities
• Produce detailed monthly and campaign-specific reports for social media and influencer initiatives.
• Continually track, analyze, and optimize social efforts using Google Analytics, social scheduling, and listening platforms.
• Work cross-functionally with brand marketing, insights, PR, growth, and creative teams.
• Run existing and create new influencer marketing programs. This includes influencer selection, negotiation, contract development, content creation monitoring, and reporting.
• Oversee and participate in strategy for community management to connect and build deeper engagement with Drizly customers and partners

Basic Qualifications

• You’re right and left-brained – a rare hybrid of creator, master organizer, networker, and strategist.
• Professional experience working in social and influencer management (agency or brand side).
• Thoughtful, intentional communication is one of your superpowers.
• 4+ years in the social & influencer space

Preferred Qualifications

• An eye for aesthetics and are known for witty comebacks and your sense of humor. Most of all, you are kind!
• You thrive off of running multiple projects at once and working across partners and teams to get stuff done.

Please be prepared to include with your application:

• Links to at least 2 social media profiles you've directly managed
• Up to 3 examples of stand alone influencer content you've briefed and overseen
• An example of a contest or follower acquisition piece of content and its results
• An example of content or campaign inclusive of a brand partnership, IE a brand collaboration between your brand and an outside brand
• Up to 2 examples of a holistic campaign or program you’ve managed including influencer and organic content pieces