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Head Of Organic Ua
Company | Wildlife Studios |
Address | Israel, OH, United States |
Employment type | FULL_TIME |
Salary | |
Category | Mobile Gaming Apps |
Expires | 2023-06-04 |
Posted at | 1 year ago |
We're looking for a talented and passionate Head of Organic UA to join Wildlife's Marketing team.
- Analytics and Reporting: Monitor and analyze performance metrics, such as app downloads, user engagement, and conversion rates, and provide regular reports to optimize organic user acquisition strategies. You will need to report the results to the leadership team, along with clear next steps and priorities that you have with the team.
- User Retention and Engagement: Implement strategies to retain and engage existing users, such as email marketing, push notifications, and in-app messaging, to encourage organic word-of-mouth and referrals.
- Leadership: Lead and mentor a team, helping them to make the best decisions to increase our organic installs.
- ASO (App Store Optimization): Optimize app store listings, including app titles, descriptions, keywords, and screenshots, to improve organic visibility and downloads on app stores. You need to constantly produce, test and rollout new visual assets to improve Wildlife games' conversion rate on both stores and to ensure that our games rank #1 for the most important keywords in the world.
- Stakeholder management: Establish relationships with different partners inside and outside the company, to ensure growth efficiency and a maximum reach of several games. You will work closely with games' teams to deliver store feature and live event cards;
- Outstanding analytical skills to understand performance and make data driven decisions
- Creativity when solving problems
- Work alongside some of the most experienced and creative people in the User Acquisition ecosystem, and together help redefine what success looks like in our industry
- Be very hands-on, meaning you will need to understand deeply how the system works and how to debug it
- Autonomy to recognize the current and new priorities, evaluating the impact of their outcomes in the final result.
- Structured written and oral communication skills in English
- Good understanding of the entire User Acquisition process, how different players operate and what are the advantages that can be crated
- Experience in Organic UA (mainly ASO and Conversion rate optimization)
- Open to learn and always seeking improvements for processes and solutions
- Strong commitment
- Managerial skills to lead a diverse team
- Familiarity and affinity with the gaming industry
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