Growth Marketing Manager, Lead Generation

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
The Monetization Product team at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role is part of our Business Accounts team, whose vision is to help all kinds of businesses grow through native operation & advertising on TikTok, and supports product development from beginning to end, including driving product strategy, leading product launches and managing direct growth channels.
Responsibilities:

• Own the strategy and execution of global growth marketing efforts that drive adoption and GMV growth for Business Account lead generation product.
• Partner with product teams to identify growth opportunities and enable product optimizations.
• Continuously drive innovation and experiment with new marketing channels, tools, and creatives.
• Develop audience segmentation, determine growth narratives at personalized level and identify product funnel stage.
• Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.

Qualifications
Qualifications
BA/BS degree

• 5+ years in managing large scale campaigns across diversified channels.
• Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals.
• Experience working in a fast paced, highly ambiguous environment.
• Deep understanding of growth & optimization, best practices such as A/B testing.
• Good experience with a mix of work between hands-on execution and strategy.
• Experience in B2B & SMB marketing, video marketing and vertical marketing.
• Experience with growth efforts in global markets.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]
Job Information
The base salary range for this position in the selected city is $129000 - $290000 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
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We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
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Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
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We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.