Graphic Designer (Web And New Media)

Kaplan Early Learning Company is seeking to hire a Content Manager/Copywriter. Don't come to work; come to play! Join the Kaplan Early Learning Company team to become a champion for play as a transformative learning experience. For more than 50 years, Kaplan Early Learning Company has been a champion for play. From our research-based curricula to enriching classroom environments and innovative technology solutions, Kaplan's products and services inspire a lifelong love of learning in children and educators. We are architects of learning good and defenders of the imagination. We live for inseparable bonds and open minds. We encourage the eager and inspire the inspirers. We transform lives through play! To learn more about our team culture visit Are you our future Graphic Designer? We are seeking a talented and creative Graphic Designer with expertise in web and new media to join our team. As a Graphic Designer, you will be responsible for designing visually compelling and user-friendly digital assets for our websites, social media platforms, mobile applications, and other new media channels. You will collaborate closely in a cross-functional team to bring our brand and marketing initiatives to life through captivating visual designs. Responsibilities Web and New Media Design Create engaging graphics, illustrations, icons, and other visual elements for web and new media platforms, including email, social media, and blogs. Develop responsive designs that ensure optimal user experience across various devices and screen sizes. Design visually appealing and user-friendly website layouts, landing pages, and user interfaces (UI) that align with our brand identity and target audience. Collaborate with web developers and UI/UX designers to implement design concepts into functional and interactive web interfaces. Stay updated on industry trends and best practices in web and new media design to continuously improve the user experience and visual appeal of our digital assets. Branding and Visual Identity Maintain and reinforce our brand identity guidelines across all digital platforms and ensure consistent application of visual elements. Create and update digital assets such as logos, typography, color palettes, and style guides to reflect the evolving needs of the brand. Develop visual concepts and mock-ups for new marketing campaigns, initiatives and product launches. Ensure that visual designs effectively communicate key messages and enhance brand recognition. Social Media and Digital Advertising Design visually compelling graphics, images and videos for social media platforms, online advertisements and digital marketing campaigns. Optimize digital assets for different social media channels and ad formats to maximize engagement and click-through rates. Create animated and interactive assets, such as GIFs and HTML5 banners, to enhance the impact of our digital advertising efforts. Collaborate with the social media marketers and digital marketers to align visual designs with campaign objectives and target audience preferences. Content Creation and Multimedia Work closely with content marketers to develop visually engaging infographics, presentations and multimedia content. Design and create visually compelling illustrations, charts and data visualizations to enhance the clarity and impact of information. Edit and enhance photos and videos for use in digital media, ensuring high-quality visuals that align with the brand's aesthetic. Experience / Requirements Proven work experience (4-7 years) as a Graphic Designer, with a focus on web and new media design. Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant graphic design software and up-to-date with the latest trends, tools, and technologies in graphic design for web and new media. Solid understanding of web design principles, user experience (UX), and responsive design techniques. Experience in designing for social media platforms and familiarity with social media best practices. Knowledge of HTML, CSS, and web development principles to collaborate effectively with developers. Strong creative and conceptual thinking abilities, with a portfolio showcasing diverse design styles and techniques. Strong attention to detail and ability to deliver high-quality designs within deadlines. Understanding of Agile values and principles and experience working in a collaborative, cross-functional environment (a huge advantage) Strong communication skills Roll-your sleeves up proactive team player Benefits Include Paid Time Off Paid maternity / paternity leave supplemental program Medical, Dental, Vision Insurance Matching 401(k) Plan plus a suite of financial educational services to include consultations with licensed representatives Short-term disability and long-term disability income replacement programs Aflac Insurance Pet Insurance Educational Tuition Assistance Child Care Discounts Kaplan Store Discounts Verizon & AT&T Discounts YMCA Discount LifeMart Discount Shopping Website Employee Referral Bonus The health and well-being of our staff members is our priority. We continue to follow the Center for Disease Control (CDC) guidelines and we are taking every step necessary to provide a safe and clean environment. Kaplan Early Learning Company is an Equal Opportunity Employer. We embrace differences, welcome diversity and value a culture of respect.