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Global Sports Car Marketing Manager

Company

Ford Motor Company

Address Dearborn, MI, United States
Employment type FULL_TIME
Salary
Category Motor Vehicle Manufacturing
Expires 2023-06-02
Posted at 1 year ago
Job Description


#Hybrid


We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. What will you make today?


Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.


What You'll Do:
  • Represent the company at motorsports events – trackside and non-track functions
  • Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
  • Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels
  • Prepare presentations on program initiatives, to be shared with Executive Leadership team (all the way up to company CEO)
  • Series/Format = Sports Car includes IMSA, WEC, SRO, Mustang Challenge
  • Manage and support trackside efforts, including Leadership, Dealers, Employees (stakeholder attendees)
  • Set clear program goals, plus monitor and track performance metrics
  • Ensure program messaging is consistent within all communication mediums (earned media, shared media, etc)
  • Oversee agency work, dedicated to supporting work related to motorsports programs
  • Assess Business-to-Business opportunities that come to Ford, by way of an official partnership in motorsports
  • Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
  • Develop and implement marketing strategy for assigned series that aligns with Ford’s objectives for respective priorities to drive brand awareness and customer engagement


Responsibilities


Qualifications


Minimum Requirements:


  • Thorough understanding of branding principles and marketing tactics
  • 5-10 year’s work experience in the field of marketing
  • Strong presentation skills
  • Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management
  • Bachelor’s degree in marketing, business, or related field


Preferred Requirements:


  • Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
  • Ability to coordinate projects across multiple teams and race series
  • Experience delivering results on-time and within budget
  • Strong program management skills, with ability to manage multiple projects simultaneously
  • 5+ years of work experience in motorsports, including athlete management


Other Information:


  • Heavy travel will be required – domestic and international
  • W eekend and/or evening hours expected


You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!


As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:


  • Vehicle discount program for employees and family members, and management leases
  • Tuition assistance
  • Immediate medical, dental, and prescription drug coverage
  • Established and active employee resource groups
  • Paid time off and the option to purchase additional vacation time.
  • Paid time off for individual and team community service
  • Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day


For a detailed look at our benefits, click here:


https://clicktime.symantec.com/15uBY3Skky8quYw2Ub86R?h=IeF8DzvWr54NbqRb5MAQz9gNwvCnW-IIlTtrVZxao6Y=&u=https://fordcareers.co/LL6NonHTHD


Visa sponsorship is not available for this position.


Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.


We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.


At Ford, the health and safety of our employees is our top priority. Vaccination has been proven to play a critical role in combating COVID-19. As a result, Ford has made the decision to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require an accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.