Firstcry.com - Email Marketing/Marketing Automation Role

We are hiring Email Marketing Executive (Marketing Automation) for our Saudi Business Operations.

Note - It's a work-from-home opportunity with Saudi time zone

Jd

Responsibilities :

• Sufficient experience in marketing automation and content management systems
• Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes
• 2+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry
• Solid understanding of the sales lifecycle
• Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
• HTML Knowledge preferred
• Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
• Skilled in problem solving and project management
• Excellent analytical skills and ability to provide actionable insights from data
• Ensure emails follow industry standards and privacy Bachelor's in marketing or related discipline
• Maintain email database
• Self-starter with a history of pushing for deadline-driven results
• Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features
• Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
• Strong communication skills - written and oral
• Ability to track, measure, and report on results of email marketing campaigns to determine ROI
• Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website

HR TEAM

(ref:updazz.com)