Email Marketing Manager Jobs

Description

Who You Are:

You are data-driven, technically-minded, and customer focused. You are passionate about communicating the right message at the right time to the right customer, and know the value of keeping the customer community engaged. Optimizing and testing is the name of your game as you ideate how to best connect with the customer. You love building flowcharts and visually seeing how your channel interacts with customers throughout their journey.

What You’ll Do

You’ll be responsible for managing and optimizing lead-nurturing and retention campaigns and flows across email and SMS/MMS for several BIG brands. You will help to drive more revenue and increase purchase frequency through segmented and personalized campaigns that connect the brand and its offerings with the customer audiences throughout their lifecycle.

• Maintain KPI dashboards showing full funnel impact (# leads in each stage, lead capture rate, marketing qualified leads, sales qualified leads, conversion rates between each step of the funnel, etc.)
• Optimize targeting across channels to drive qualified purchasers with high LTV
• Develop a holistic omni-channel contact strategy that optimizes the path to purchase journey and deepens relationships with customers, both new and existing
• Maintain and create operational performance reports by funnel stage and conversion touchpoints across website/landing page visits, email open/clicks, calls/chats, store visits, etc.
• Methodically test and identify best performing content, timing, messages, etc. for each audience and lead segment
• Continuously iterate and test new lead capture campaigns and landing page concepts
• Plan and implement multi-channel (email, SMS, direct mail) nurture campaigns that engage and drive customers down each stage of the funnel
• Collaborate with other channels, particularly paid media and organic social, on integrated marketing plans and campaigns to drive growth and increase sales

Benefits And Perks

• Life and AD&D Insurance
• Vacation/Holiday Leave
• “Free Lunch Fridays”
• Opportunities for growth and advancement
• 401(k) with company match - $ for $ up to 4% - immediately vested
• Competitive Salary
• Great Medical/Dental/Vision Insurance
• Access to hundreds of discounted beauty/hair products
• Work from home flexible

Requirements

• Exceptional attention to detail and excellent written and oral communication skills
• Expertise in all aspects of email and SMS marketing including design, creative best practices, list management, deliverability, etc.
• Comfortable working in a fast-paced environment and pivoting quickly when needed
• At least 4 years of experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs
• Proven analytical ability to digest data, build reports, and derive tactical and strategic insights
• An optimistic problem solver and a drive to “Get things done”
• 4+ years of experience in marketing across email, social, notifications and other digital avenues, preferably in B2B or lead gen
• Knowledge of basic SQL and HTML
• Salesforce Marketing Cloud and Klayvio experience preferred
• High proficiency in Excel
• Experience in building programs from the bottom up quickly and with little previous framework

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.

With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.