Ecommerce & Digital Marketing Manager

Position Summary: eCommerce & Digital Marketing Manager

HHM is looking for a self-starting individual who has an entrepreneurial spirit with expertise in digital marketing and project management including search engine optimization, search engine marketing, email marketing, pay per click advertising, eCommerce distribution channels, local marketing, social media and mobile eCommerce and marketing. The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Portfolio. This position reports to the Director of eCommece for the Branded Portfolio. This position will lead and execute all branding, digital marketing and eCommerce activities, working cooperatively with the eCommerce Team, Director of Sales, Director of Revenue Management, General Manger and Digital Agencies to achieve and exceed property financial goals.

Essential job functions include:

• Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department
• Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders
• Digital asset (photography, 3D tours and video) management
• Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members
• Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media
• Direct, support, deploy, and measure monthly email marketing deployments
• Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players
• Facilitate and align all hotel branding with current branding guidelines and initiatives
• Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability
• Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch
• Oversee/Manage social media services and engagement including content, blog, marketing, advertising and performance measurement
• Provide eCommerce and digital marketing communication, education, and training
• Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media)

Successful candidate will possess the following:

• Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics
• Knowledge of website production with a firm grasp of website fundamentals
• 2 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field
• Demonstrates self-confidence, energy, and enthusiasm
• Familiarity with design software preferred
• Ability to independently manage multiple tasks and projects
• Strong understanding of traditional and online marketing tactics and strategy
• Content management and web analytics experience
• Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus
• Experience with Marriott, IHG, Hyatt and/or Hilton marketing programs and systems a plus
• Strong project management skills required

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